Candidate Relationship Management (CRM) Platforms PEAK Matrix® Assessment

Even in the face of an economic slowdown, talent acquisition continues to be a key priority for organizations. In the crowded landscape of TA technology, the Candidate Relationship Management (CRM) platforms have emerged as the key technology platforms. Organizations demand advanced technical capabilities to streamline their recruitment process and address talent demand. However, the legacy Applicant Tracking Systems (ATS) have lagged in providing the necessary technology tools to create a candidate-centric recruitment process.

The CRM platforms enable organizations to streamline the recruitment process and provide a superior candidate experience. They attract, engage, and convert both active and passive candidates. These platforms help in creating and nurturing candidate pools, managing communications, and developing a strong employer brand through recruitment and social media marketing.

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What is in this PEAK Matrix® Report

In this report, we assess 16 CRM platform providers and position them on Everest Group’s PEAK Matrix® as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. Each provider profile provides a comprehensive overview of its key strengths and limitations and includes enterprise sourcing considerations. The research will help buyers select the right-fit provider for their needs, while providers will be able to benchmark themselves against the competition.

In this report, we:

  • Examine 16 CRM platform providers’ capabilities and offerings
  • Position the platforms on Everest Group’s PEAK Matrix® framework as Leaders, Major Contenders, and Aspirants
  • Assess platform providers’ overall CRM capability across eight dimensions: market adoption, portfolio mix, value delivered, vision and strategy, technology capability, flexibility and ease of deployment, engagement and commercial model, and support
  • Study enterprise sourcing considerations


  • The assessment is based on Everest Group’s annual RFI process for the calendar year 2022, interactions with leading CRM platform providers, client reference checks, and an ongoing analysis of the CRM platform market
  • All industries and geographies


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What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

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