When Decisions Are Not Data-driven | Blog

The highly integrated digital world of today’s businesses is more dynamic than ever. Consequently, executives need to make decisions more quickly than in the past. However, business decisions are often difficult to make; thus, executives often delay making decisions well beyond when action is necessary. Or they make decisions quickly because action is necessary, but the decisions may not be good because there was not enough time to build consensus and alignment. This phenomenon can be particularly acute in a recession. Why are decisions hard to make under pressure?

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