Analyst Relations Newsletter Q4 2021: Key Highlights from Custom Research

Custom Engagement 1: Trust and Safety (T&S) market assessment – focus on the gaming industry for leading IT/BPO player

Our client, a well-known IT/BPO service provider with significant presence in the trust and safety services space, engaged us to study the T&S services market for the gaming industry. The assignment involved in-depth account and competitive intelligence research and the development of a view of the T&S pricing landscape and pricing intelligence and benchmarking.

We took the following approach to the project:

  • We completed a comprehensive market study and determined the T&S BPS gaming market size, its growth drivers, and vendor landscape
  • We conducted an in-depth study of the different content types and created a picture of the technology landscape in the T&S gaming space, helping the client make crucial talent and technological offering decisions
  • In the next phase, we helped the client to segment gaming enterprise customers and conducted an extensive study of the buyer adoption trends, after which we mapped out of the T&S gaming BPS service provider landscape and developed a view on talent strategy in the space
  • We also provided crucial account and competitive intelligence insights

The client is using the analysis to develop its strategy to enter the T&S gaming space, and it has leveraged our analysis to increase the probability of pitch success.

Custom Engagement 2: Content moderation market overview and key competitor analysis for leading IT/BPO player

Our client, a leading IT/BPO provider with well-established T&S BPO offerings, engaged us to assess the T&S BPO market and provide competitive intelligence on two leading T&S service providers.

We took a structured approach to deliver deep insights and analysis:

  • Conducted extensive client requirement analysis and jointly determined the competitors the client should be tracking
  • Evaluated the T&S market and estimated the growth and growth drivers for the coming years
  • Segmented the service providers in the T&S space and determined characteristics of each segment
  • Determined the key areas of investments for the T&S service providers
  • Conducting in-depth competitive study of the two selected providers, including the competitors’ overall T&S strategies, capabilities, and relative advantages/disadvantages versus our client

Given our deep understanding of the T&S market and its players, we successfully provided high-value insights to the client, which became core to its T&S services strategy.

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