Custom Engagement 1: Trust and Safety (T&S) market assessment – focus on the gaming industry for leading IT/BPO player
Our client, a well-known IT/BPO service provider with significant presence in the trust and safety services space, engaged us to study the T&S services market for the gaming industry. The assignment involved in-depth account and competitive intelligence research and the development of a view of the T&S pricing landscape and pricing intelligence and benchmarking.
We took the following approach to the project:
- We completed a comprehensive market study and determined the T&S BPS gaming market size, its growth drivers, and vendor landscape
- We conducted an in-depth study of the different content types and created a picture of the technology landscape in the T&S gaming space, helping the client make crucial talent and technological offering decisions
- In the next phase, we helped the client to segment gaming enterprise customers and conducted an extensive study of the buyer adoption trends, after which we mapped out of the T&S gaming BPS service provider landscape and developed a view on talent strategy in the space
- We also provided crucial account and competitive intelligence insights
The client is using the analysis to develop its strategy to enter the T&S gaming space, and it has leveraged our analysis to increase the probability of pitch success.
Custom Engagement 2: Content moderation market overview and key competitor analysis for leading IT/BPO player
Our client, a leading IT/BPO provider with well-established T&S BPO offerings, engaged us to assess the T&S BPO market and provide competitive intelligence on two leading T&S service providers.
We took a structured approach to deliver deep insights and analysis:
- Conducted extensive client requirement analysis and jointly determined the competitors the client should be tracking
- Evaluated the T&S market and estimated the growth and growth drivers for the coming years
- Segmented the service providers in the T&S space and determined characteristics of each segment
- Determined the key areas of investments for the T&S service providers
- Conducting in-depth competitive study of the two selected providers, including the competitors’ overall T&S strategies, capabilities, and relative advantages/disadvantages versus our client
Given our deep understanding of the T&S market and its players, we successfully provided high-value insights to the client, which became core to its T&S services strategy.