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  • State of the Market
    Dec. 20, 2023

    Conversational AI is a network of advanced technologies and solutions, such as Intelligent Virtual Agents (IVAs) and agent assist, that communicate with each other to share information across systems, serving as a key enabler of front-…
  • Discovery
    July 24, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Provider Compendium
    Oct. 07, 2024

    Conversational AI has revolutionized interactions between businesses, individuals, and technologies, enhancing customer experiences, driving customer acquisition, and establishing market differentiation. In recent years, especially with the advent of generative AI and Large Language Models (LLMs), conversational…
  • Thematic Report
    Aug. 01, 2023

    As we continue to experience economic uncertainty, CFOs and the finance function in particular face a multitude of challenges, including pricing and cost pressures, shifting customer demand, threats to existing business models, and the ongoing shortage…
  • Technology Application Deep Dive
    March 31, 2026

    Per- and polyfluoroalkyl substances (PFAS) are a large class of synthetic chemicals widely used for their resistance to heat, water, oil, and chemicals. However, these same properties make PFAS highly persistent in the environment and the…
  • PEAK Matrix®
    March 16, 2026

    Agentic AI refers to AI systems engineered to autonomously interpret business objectives, decompose them into sequenced sub-tasks, and execute coordinated actions to drive measurable outcomes. Unlike rule-based automation that relies on deterministic workflows or copilots that…
  • Provider Compendium
    Aug. 06, 2024

    Sustainability enablement technology is revolutionizing business operations by integrating sustainable practices into core strategies. These technologies encompass advanced analytics, IoT sensors, renewable energy systems, and smart grids. By leveraging these tools, companies can significantly reduce their…
  • PEAK Matrix®
    Oct. 09, 2025

    Hybrid-multi cloud architectures, an explosion of API and machine identities, and tightening global regulations have made Identity and Access Management (IAM) the keystone of zero-trust security. Beyond familiar challenges such as joiner-mover-leaver management, organizations now confront…
  • Provider Snapshot
    Oct. 11, 2023

    The global services market is highly dynamic and evolving at a rapid pace. This is reflected in the shift in priorities from cost arbitrage to automation. Third-party providers are continually assessing their market position and refining…
  • Thematic Report
    Oct. 10, 2024

    The rapid advances in quantum computing are reshaping the technology landscape, highlighting the need for specialized infrastructure to support its complex workloads. Quantum computing requires substantial computational resources for tasks such as optimization, simulation, and encryption,…
  • Viewpoint
    Nov. 20, 2023

    The enterprise digital transformation landscape is rapidly evolving, reshaping the way businesses operate and engage with technology. Moreover, digital transformation is not just a technological shift; it involves a holistic reimagining of business models to foster…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • State of the Market
    Dec. 21, 2023

    Driving software utilization is one of the biggest challenges that organizations face in their digital transformation journeys. With the proliferation of multiple software tools, end users’ problems have compounded. To address these challenges and meet organizational…
  • PEAK Matrix®
    Aug. 22, 2023

    As global in-house centers (GICs) gain traction worldwide, enterprises are seeking insights into how to effectively leverage providers to grow their GICs. This pursuit has gained greater significance in today’s turbulent economic climate, where enterprises grapple…
  • State of the Market
    Jan. 19, 2024

    With increasing customer preferences for environmentally friendly products and evolving government regulations, Retail and Consumer Packaged Goods (RCPG) enterprises are compelled to embrace sustainable practices. This includes implementing measures to reduce carbon emissions, optimize water usage,…
  • Thematic Report
    Sep. 24, 2025

    Technology services have emerged as the backbone of modern enterprises and providers, powering customer engagement, operational agility, and competitive differentiation. As organizations fast-track their digital transformation journeys, the rapid adoption of technologies such as AI, generative…
  • Viewpoint
    Dec. 11, 2023

    AI has taken the digital world by storm, and the latest iteration of this technology, generative AI, is causing a stir in the marketing ecosystem. Marketers worldwide are actively seeking the best path to incorporate it…
  • State of the Market
    April 10, 2024

    Risk Watch 2024: Potential Repercussions on Global Services Delivery in an Unpredictable World interprets developments and trends related to global service locations, with the aim to design a best-fit locations portfolio strategy. The report is divided…
  • Thematic Report
    Sep. 06, 2024

    Recent advancements in AI have transformed the way enterprises deliver Customer Experiences (CX), enhancing every CX function’s capabilities. AI adoption in CX is increasing, varying across functions and industries, as enterprises integrate new AI features into…
  • Provider Compendium
    Jan. 13, 2025

    The digital commerce platform landscape is rapidly evolving due to the rise in online shopping, new digital channels, and technology advances. Composable commerce, marketplace growth, and increasing B2B digital transactions are reshaping the industry, presenting new…

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