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State of the Market Dec. 08, 2025
Evolving from the Era of Cost Arbitrage to Agentic Orchestration: Customer Experience Management (CXM) State of the Market 2025
The global Customer Experience Management (CXM) market is digitally maturing, with sustained investments in CX technology, AI, and data-driven transformation. As economic headwinds, regulatory scrutiny, and cost pressures persist, enterprises are sharpening their focus on measurable… -
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Conversational AI (CAI) and AI agents are transforming enterprise-customer engagement, evolving from scripted chatbots to intelligent, autonomous systems capable of real-time, human-like interaction. This shift is driven by rapid advances in voice AI, multimodal interfaces, and… -
PEAK Matrix® Sep. 30, 2025
Conversational AI and AI Agents in Customer Experience Management (CXM) Products PEAK Matrix® Assessment 2025
Conversational AI is transforming enterprise-customer interactions, evolving beyond legacy scripted chatbots and IVR systems to deliver intelligent, contextually aware experiences. With rising enterprise investments in voice AI, organizations are enabling natural, human-like conversations that reflect tone,… -
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Conversational AI has revolutionized interactions between businesses, individuals, and technologies, enhancing customer experiences, driving customer acquisition, and establishing market differentiation. In recent years, especially with the advent of generative AI and Large Language Models (LLMs), conversational… -
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Generative AI and Large Language Models (LLMs) have revolutionized Conversational AI (CAI), moving beyond traditional chatbots to AI-powered chats capable of handling complex customer queries and tasks while emulating human-like language. These advanced AI systems can… -
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Conversational AI is an ecosystem of advanced technologies and solutions that work in an integrated fashion by interacting with each other and sharing information across systems. Businesses globally are realizing the importance of conversational AI solutions… -
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Intelligent Virtual Agents – Technology Vendor Landscape with Products PEAK Matrix® Assessment 2020
Intelligent Virtual Agent (IVA) solutions are a key enabler of automation in the front-office, with their popularity driven by increasing sophistication of technology and successful pilots. Enterprises across industries and geographies are leveraging or planning to…