This is an intriguing time for digital transformation. For the past few years, many companies held back in the extent of digital transformation they were willing to undertake because the change management effort was huge. But the COVID-19 crisis and subsequent recession changed that picture and companies now look to accelerate digital transformation. Why? Because digitized processes deliver robust value-creation opportunities that go way beyond cost savings.
CXM Market’s Dream Run – What’s Driving it and Will it Last?
During a global pandemic with a dire economic outlook, one surprising segment [...]