Sixty companies across India, the Philippines, and Poland recognized as Top GBS employers
DALLAS, July 6, 2023 — Everest Group today released the results of its second annual rating of top Global Business Services (GBS) employers across India, the Philippines and Poland. The Everest Group Top GBS Employers™ report for 2023 provides an “outside-in proxy” on how prospective candidates perceive employer companies. Leading global GBS organizations can leverage insights from this study to optimize their talent management strategies.
“Despite the slowdown and layoff cycles of 2023, talent is still the differentiating factor that enables organizations to survive uncertainties and thrive in intense competition,” said Rohitashwa Aggarwal, partner at Everest Group. “Our research shows that perceived brand perception strongly influences and correlates with success in talent markets for GBS employers. GBS organizations need to understand what components most contribute to employer brand perception in local talent markets and how to strengthen their brand to attract and retain the best and brightest.”
For this year’s study, Everest Group analyzed the employer brand perception of more than 300 leading GBS employers across India, the Philippines and Poland. Using publicly available information, Everest Group explored multiple dimensions of employer brand, including compensation and benefits, work environment, career development, and diversity and inclusion. The study also analyzed the perceived performance of each of these GBS organizations in the local talent markets based on prevailing retention rates, net gain-loss, and employee satisfaction scores.
Everest Group identified the Top GBS Employers for 2023 by plotting aggregate ratings of employer brand perception against aggregate ratings of success in the talent market. Amazon.com is the only company to be rated a Top GBS Employer in all three geographies.
Top GBS Employers in India
Among 165 India-based companies assessed by Everest Group, 30 employers were designated the Top GBS Employers in India. Among the highest rated employers are American Express, AT&T, Bank of America, Cisco Systems, Colt, Expedia Group, Experian, Ford Motor Company, GSK, Mondelēz International, Sun Life Financial, Target & Trans Union.
“Target is honored to be recognized again as a top employer by Everest Group,” says Bruce Starnes, president of Target in India. “Our team is at the heart of Target’s strategy, and our global culture of caring, growing, and winning together includes ongoing opportunities to engage in meaningful work and develop new skills.”
“Hyderabad boasts a vibrant ecosystem with a rich pool of highly skilled engineers, innovators and technical professionals,” said Alexander Lintner, CEO of Experian Software Solutions. “This achievement is a testament to the Hyderabad team, and a direct reflection of how we truly live through our brand values by continually advancing our technology, and innovating to grow to delight our customers. A huge part of how we achieve this is to attract and retain top talent across our markets through our unique, people first culture. I believe with this award we will propel to new heights of success, enabling us to further drive innovation, accelerate product development and establish ourselves as a leader in the industry.”
Top GBS Employers in the Philippines
Among 70 Philippine-based companies assessed by Everest Group, 15 were designated the Top GBS Employers in the Philippines: Amazon.com, American Express, Diageo, Henkel, ING Group, Johnson & Johnson, JPMorgan Chase, Macquarie Group, Northern Trust, Philip Morris International, Procter & Gamble, RELX, Sun Life Financial, Synchrony Financial and Wells Fargo.
Top GBS Employers in Poland
Among 70 Poland-based companies assessed by Everest Group, 15 were designated the Top GBS Employers in Poland: Amazon.com, AstraZeneca, Avon Products, Bayer, Cisco Systems, Colgate-Palmolive, F. Hoffman-La Roche, GSK, ING Group, Mars, Mondelēz International, Motorola Solutions, Philip Morris International, Takeda Pharmaceutical, and Procter & Gamble.
“Our ambition for Takeda Business Solutions – the global business services (GBS) arm of Takeda – was to create a GBS function that would become a valued partner to the business, delivering innovative and optimized solutions that would significantly free up our people’s time to do more for the patients we’re privileged to serve,” said Sanjay Patel, global head of Takeda Business Solutions. “As we continue our journey to become a best-in-class GBS function, we welcome this invaluable opportunity to benchmark our performance and identify opportunities for further growth.”
- GBS employer brand perception is volatile and changes over time. In 2022-23, Everest Group observed a notable dip in employer brand perception ratings across regions. On average, employer brand perception for GBS employers in India, the Philippines, and Poland has decreased by 2%, 20% and 11%, respectively
- Employee expectations are ever-changing. Work flexibility as well as diversity and inclusion emerged as crucial factors in attracting and retaining talent. In fact, mentions of concerns about work flexibility have more than tripled compared to last year’s analysis. Compensation and benefits also remain of key importance
- Holding the top GBS employer position is no easy feat; approximately 15% of last year’s top performers have slipped from the top quadrant in India, the Philippines and Poland However, some GBS employers have achieved significant positive shifts in brand perception through multi-pronged initiatives. An improvement of 60% within one year is the highest recorded this year and 12 organizations achieved improvement of more than 20% year on year
- Cultural differences impact employer brand perception, as employees in the Philippines generally exhibit more positivity compared to their counterparts in India and Poland
- Employer engagement period counts. GBS employers in the Philippines with over 6 years of local presence secure higher positions on the chart
On-Demand Webinar: “Winning Employer Value Propositions: Strategies from Top GBS Employers”
In this webinar, available on demand, Everest Group presents the results of its Top GBS Employers study and shares what top GBS employers are doing to set themselves apart. Watch this webinar to learn what factors impact GBS brand perception in key markets, how companies can evaluate their own brand perception from an employee’s perspective, what organizations can do to address employee grievances and enhance their overall brand perception among potential employees.
About Everest Group
Everest Group is a leading research firm helping business leaders make confident decisions. We guide clients through today’s market challenges and strengthen their strategies by applying contextualized problem-solving to their unique situations. This drives maximized operational and financial performance and transformative experiences. Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance. Find further details and in-depth content at http://www.everestgrp.com.