Everest Group has published its latest research report, Mega Forces: AI Value Models, providing critical insights into four pivotal forces that are redefining business models and value networks through 2040.
As artificial intelligence continues to permeate every facet of enterprise operations, this report offers a strategic framework for organizations aiming to harness AI’s full potential.
Building upon the foundational Mega Forces framework, this installment delves into the AI-driven transformations influencing industries worldwide. The report identifies and analyzes four key forces:
- Always-on data capture: The continuous and ubiquitous collection of user data to feed AI algorithms, enabling real-time insights and decision-making
- Hyper-personalization: Leveraging AI to predict user needs and delivering highly personalized experiences, enhancing customer engagement and satisfaction
- Co-pilot commerce: The emergence of AI assistants that contextualize user data to offer expert advice and recommendations, transforming the consumer decision journey
- Precision pay and pricing: Utilizing AI models to optimize pricing strategies based on performance metrics and outcomes, driving revenue growth and competitiveness
Jillian Walker, vice president, Everest Group:
“As AI technologies evolve, they are not just tools but fundamental forces reshaping how businesses operate and deliver value. Our latest report provides a roadmap for enterprises to navigate these changes strategically and effectively.”
Mega Forces: AI Value Models is essential reading for business leaders, strategists, and technologists seeking to understand and capitalize on AI’s transformative impact.
The report includes real-world use cases, disruptive signals, and strategic considerations to guide organizations in aligning with these emerging forces.
Access the full report here:
Mega Forces: AI Value Models
