Confusing Predicament For Businesses In COVID-19 Crisis | Blog

The stakes for businesses have rarely been as high as they are now. The global pandemic is upending companies’ existing mindsets, strategies and investments. It’s leading to new decisions about actions and strategies that must occur at the same time but appear contradictory. This causes a lot of confusion for people in enterprises as well as the enterprise vendors. The contradictions and confusion can fuel tensions.

What’s the remedy for this predicament? Before I answer that question, it’s important to understand the underlying factors driving the predicament.

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