Key highlights from recent Everest Group custom research projects
Case #1: A leading BPS provider asked for our assistance in developing a differentiated value proposition in the healthcare market.
The client, a leading provider of healthcare payer and provider BPO services wanted to understand emerging trends and their impact on the claims processing ecosystem within the healthcare market. The client also sought to understand the key gaps in its current offerings portfolio and to develop a way forward to address these gaps.
Everest Group’s approach: Everest Group conducted a detailed assessment of the claims processing technology and services ecosystem, and identified and evaluated multiple paths that the provider could pursue. We also helped the service provider create a targeted pitch deck, along with internal strategy documents, to help the sales team effectively converse with clients.
Case #2: A leading Recruitment Process Outsourcing (RPO) provider engaged us to help in identifying, assessing and prioritizing target market opportunities.
Everest Group’s approach: We conducted a detailed analysis on more than 20 single-country markets and prioritized the identified countries based on market attractiveness of the opportunity. For each country, the analysis covered the following dimensions:
- Market size and growth (historic and projected)
- Potential and penetration
- Single-country and multi-country RPO prevalence
- Competitive landscape
- Opportunity size over the next three to five years
We presented detailed, actionable insights and recommendations for each target country on go-to-market strategy, target buyer segments, and solution elements to consider, all of which helped the client shape its approach, market entry, and growth strategy.