Companies’ investments in digital platforms are becoming pervasive, thus moving businesses into a new era. They first moved from a functional orientation to a process orientation and are now fundamentally shifting to a platform orientation. Digital platforms are already changing companies, whether they recognize it or not. The implications of platform thinking are very deep. Data are the lifeblood of a digital platform. But the implications of what companies must do to be able to apply their data in a timely way is significant.
