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CCO Market: Scale-First Versus Digital-First Models | Market Insights™

CCO market: scale-first versus digital-first models

CCO market: scale-first versus digital-first models

The rise of digital CCO has created two broad market segments: scale-first CCO and digital-first CCO. The models are not mutually exclusive; regardless of model focus, there will be elements of both, and each will remain viable for providers in the next three to five years.

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