hen Rohan Murty started his software firm Soroco eight years ago, he began by writing code and building a platform for automating large chunks of a business online. Soon joined by cofounders Arjun Narayan and George Nychis, their fledgling company concentrated on improving the workflow of entire divisions, not just team tasks. “We’d built something where we could automate what 250 people could do,” says Murty. “We wanted to automate at scale.”
“Soroco has laid out a very strong vision for what their technology can do and the value that businesses can derive from it,” says Amardeep Modi, Vice President at research firm Everest Group. “The challenge is to execute on this vision and road map.”
