Clear the Confusion of Advanced vs. Predictive Analytics | In the News

Advanced and predictive analytics are sometimes used as interchangeable terms. Users need to understand the differences among advanced analytics techniques to maximize insights.

One of the types of advanced analytics is prescriptive analytics. Prescriptive analytics takes the predictions about future outcomes and provides options for actions that could influence those outcomes. “The system tells us what might happen going forward and suggests certain steps to take,” said Vishal Gupta, Vice President at Everest Group.

Read more in Tech Target.

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