Reshaping the Software Industry: The Rise of Systems of Action | Webinar

Led by Everest Group experts Chirajeet (CJ) Sengupta, Managing Partner, and Abhishek Singh, Partner, this forward-looking webinar explored how Systems of Action (SoA)¹—powered by generative and agentic AI—are set to disrupt the traditional software industry and redefine how software delivers value to customers.

Watch this insightful session as we examined why the software market is at an inflection point, and what it takes for product companies to adapt and lead in this next wave of disruption. Attendees came away with a deep understanding of the SoA opportunity, what it means for product development and go-to-market models, and how to create competitive advantage in a rapidly changing landscape.

With AI reshaping customer expectations and the value delivered by software, this is a generational opportunity for product companies to reimagine their strategies, products, and positioning to drive long-term impact.

What questions did the webinar answer for the participants?

• What will generative and agentic AI do to the software industry?
• What are Systems of Action, and why should you care?
• What is the market opportunity for SoA?
• How can you prepare for a world shaped by SoA?
• What does it take to succeed in a Systems of Action environment?

Who should attend?

• Product owners and product leaders
• Product marketing and brand marketing executives
• Analyst relations and market intelligence leaders
• Geo-industry leaders
• Sales and go-to-market strategy leaders
• CXOs, SVPs, VPs driving product and growth strategy

1. Since the release of this webinar, Systems of Action has been renamed to Systems of Execution. ↩︎