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Showing 27 results
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are repositioning quality from a downstream testing activity to a strategic engineering capability embedded across the software development life cycle. As digital, cloud, and AI initiatives scale, expectations are moving beyond defect identification toward resilience,…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are elevating quality from a downstream test phase to a strategic engineering discipline woven through the software development life cycle. As digital, cloud, and AI programs scale, expectations shift from defect detection to resilience, velocity,…
  • Viewpoint
    Nov. 10, 2025

    As enterprises accelerate digital transformation and embrace next-generation technologies such as AI, generative AI, and cloud-native platforms, managing quality at scale has become increasingly complex. Traditional tool-centric quality approaches fall short in addressing fragmented processes, inconsistent…
  • PEAK Matrix®
    Oct. 29, 2025

    Enterprises are reimagining quality as a strategic engineering function rather than a downstream testing activity. As a result, demand for specialized Quality Engineering (QE) services is growing rapidly across industries. This analysis shows how the specialists…
  • Market Insights™
    July 23, 2024

  • Market Insights™
    July 12, 2024

  • Market Insights™
    July 12, 2024

  • Event
    June 18, 2024

    Where do I want to spend my marketing budget? What does the sustainability conversation in marketing really look like? What is my gut instinct in the gen AI conversation? Based on Everest Group’s CMO Survey 2024,…
  • LinkedIn Live
    May 16, 2024

    The marketing industry is constantly evolving, largely due to emerging technologies and the imperative to keep up with customer demand. As macroeconomic conditions show signs of improvement, CMOs and marketing leaders are preparing to reassess and…
  • Blog
    Jan. 22, 2024

    By leveraging generative Artificial Intelligence (gen AI), brands can elevate influencer marketing to the next level by creating compelling content that connects more deeply with consumers. In this blog, discover how AI influencers are changing the…
  • In the News
    Nov. 07, 2023

    Text, image, and audio generators offer new content creation capabilities, but they raise concerns about originality, ethics, and the impact of automation on creative jobs. Nishant Jeyanth, Practice Director at research firm Everest Group, sees generative…
  • Blog
    May 22, 2023

    Generative Artificial Intelligence (GAI) can deliver efficiency and scale in content production, marketing support, and media channels like never seen before while also spurring innovation. Learn about the opportunities and obstacles of Generative AI in marketing…
  • Event
    April 11, 2023

    Rapidly evolving customer preferences, geopolitical disruptions, and a demand to do “more with less” have kept marketing teams on their toes throughout 2022. Looking ahead, a change in mindset towards outsourcing could help address near-term problems…
  • Blog
    Dec. 16, 2022

    The FIFA World Cup 2022 was a global arena for marketers and brands to display revolutionary technologies that create immersive fan experiences based on Web 3.0. But to be game changers in the sports industry, organizations…
  • Oct. 31, 2022

    Improved supply chain visibility can help global pharmaceutical and medical device suppliers overcome the many logistics challenges they face post-pandemic. Internet of things (IoT) and blockchain technologies offer promise to address the growing demand for product…
  • Oct. 31, 2022

    Supply chain visibility, strategic sourcing, cold chain requirements, sustainability demands, and personalized medicine are creating opportunities in the life sciences supply chain for IT partners delivering digital solutions. Read this first part of our blog series…
  • Provider Compendium
    Sep. 16, 2022

    With the increasing adoption of remote monitoring technologies, wearables, and smart implants following the pandemic, the medical devices industry is shifting toward building a connected care ecosystem that seamlessly integrates people, technology, and data across the…
  • PEAK Matrix®
    Aug. 04, 2022

    With the increasing adoption of remote monitoring technologies, wearables, and smart implants following the pandemic, the medical devices industry is shifting toward building a connected care ecosystem that seamlessly integrates people, technology, and data across the…
  • Blog
    Nov. 03, 2021

    With more consumers viewing television on connected devices at home during the pandemic combined with the growing cable cord-cutting trend, Connected Television (CTV) is now at the heart of television advertising. Read on to learn more…

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