Everest Group events are designed to advance market understanding through independent research, expert perspectives, and informed discussion. Commercial relationships, sponsorships, underwritten thought leadership, speaker affiliations, and invited participation do not determine Everest Group’s research perspective, analyst point of view, or editorial judgment.
Everest Group controls the framing, agenda, analyst participation, and research perspective for its events. Sponsors, providers, and other participants may provide input where appropriate, but Everest Group retains final decision-making authority over content, speakers, session design, and messaging.
An organization’s sponsorship of, participation in, or connection to an Everest Group event, session, speaker, or thought leadership asset does not imply Everest Group endorsement of that organization, its capabilities, offerings, products, or services.
Everest Group may acknowledge sponsorships, underwriting, speaker affiliations, and other relevant relationships, but we do not position those relationships as recommendations, rankings, or validations beyond the specific research or discussion being presented.
Everest Group may invite executives, clients, partners, providers, advisors, or other market participants to contribute to event sessions. These invitations are made at Everest Group’s discretion based on the relevance of their perspective, the needs of the audience, and the value they can add to the discussion.
Participation is not guaranteed through sponsorship, underwriting, or any other commercial relationship. All participation must meet Everest Group’s standards for relevance, quality, and market education.
Sessions connected to sponsorships, underwritten thought leadership, commercial relationships, or invited participants should focus on market trends, buyer priorities, research findings, emerging practices, or practical lessons. They should not function as sales presentations or advertisements for any participating organization.
When an Everest Group analyst appears on stage with a representative from another organization, that participation reflects the analyst’s role as an independent market expert. The analyst may discuss Everest Group research, market trends, buyer challenges, or implications for the industry.
Analyst participation alongside another organization does not mean the analyst’s perspective has been shaped, approved, or controlled by that organization. It also does not mean the session is an advertisement for that organization.
When event content is based on sponsored or underwritten thought leadership, it is clearly positioned as Everest Group research or perspective supported by a sponsor. It cannot be described as the sponsor’s research or as a jointly authored Everest Group/provider point of view unless that structure has been explicitly approved.
Everest Group will use clear language to identify sponsorship, underwriting, or provider participation when relevant. This helps attendees understand the context of a session without undermining the independence of Everest Group’s perspective.
The right balance is simple: acknowledge sponsorship clearly, then keep the session focused on objective market insight.
Everest Group participates in sponsorships and provider collaborations only when they support our reputation as a trusted source of unbiased research and perspectives.
We reserve the right to decline, revise, or remove event content, sponsor messaging, or provider participation that could create a perception of bias or reduce the value of the discussion for attendees.
