The Race to Become India’s Tiktok Is on – and Everyone’s Struggling | In the News

Over 500 million Indians who were using TikTok are looking for their next online entertainment hub.

For these upcoming apps, their shot at success is almost fully tied to how long the ban on TikTok lasts, said Yugal Joshi, vice-president at Texas-based consultancy Everest Group. Citing the example of Maggi noodles, Joshi added that TikTok’s return could jeopardise the prospects of all these Indian apps.

Read more on Quartz

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