As organizations travel further down the road with digital transformation, the measures of IT success must change. While IT cost reductions and increased efficiency may still be part of the equation, business leaders are increasingly looking for a bigger bang for their technology buck – including increased revenues and profits or differentiated customer experiences.
“This is largely because digital transformation is not merely about improving IT initiative but predominantly about changing the overall business into one that is more responsive to stakeholder (customer, employee, and business partner) needs and one that is more competitive,” says Cecilia Edwards, partner at management consultancy and research firm Everest Group.
