Energy costs are rising, and sustainability is all the rage. But storage vendors may struggle to convince customers to combat climate change during an economic downturn.
As one of the main elements of IT, storage often sits on the sidelines; that is its purpose. But it also uses a disproportionate amount of power. “[Vendors must] ensure that the technology is efficient [and] decreases overall power consumption while increasing performance and capacity,” says Mukesh Ranjan, a Vice President and analyst at Everest Group.