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Gen AI and Retail: How the Industry is Harnessing Disruptive Transformation
Generative AI (gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Retailers are exploring gen AI use cases across a wide range of functions, from new product discovery and personalization to streamlined fulfillment and enhanced services.
Everest Group’s Generative AI in CXM survey report revealed that 55% of enterprises view enabling personalization as a key driver of gen AI adoption, while 16% are investing over US$10 million toward gen AI initiatives in the next 12 to 18 months.