Generative AI (gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Retailers are exploring gen AI use cases across a wide range of functions, from new product discovery and personalization to streamlined fulfillment and enhanced services.
Everest Group’s Generative AI in CXM survey report revealed that 55% of enterprises view enabling personalization as a key driver of gen AI adoption, while 16% are investing over US$10 million toward gen AI initiatives in the next 12 to 18 months.
