Reimagine growth at Elevate – Dallas 2025. See the Agenda.
Everest Group led a comprehensive, region-specific intelligence initiative that blended deep market research with primary expert insights to delivery targeted recommendations customized to each geography.
Key elements of engagement included:
Capturing perceptions of the client’s manufacturing platform offerings compared to competitors across usability, integration, support, responsiveness, and cybersecurity maturity
Mapping how leading players structured their GTM teams and pursued opportunities, with clear implications for the client’s sales strategy
Highlighting pricing tactics, discount structures, and post-sales monetization strategies used by competitors, and identifying areas where the client could refine its value articulation or adopt alternative pricing models
Identifying specific technical and operational areas where the client was viewed favorably and where gaps remained
Everest Group contextualized these insights within the unique regulatory, procurement, and infrastructure environments of each marketing – ensuring practical and actionable outcomes.
The client chose Everest Group for its deep manufacturing coverage, expertise in industrial automation, market intelligence, and pricing strategy. By combining global best practices with localized insights, Everest Group enabled the client to make strategic and data-driven decisions across Asia’s most competitive markets.
This engagement demonstrates Everest Group’s unique capability to empower global firms to compete confidently in unfamiliar territories by delivering the intelligence needed to refine positioning, pricing, and engagement strategies, all grounded in the voice of real-world buyers.