Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most effective, but the fact that they take place over years and not months means that the full effect is not felt for a long time.
Consider the impact of these pressures on digital transformation initiatives. To begin with, according to research from KPMG, McKinsey, and Everest Group, most transformations either fail or do not produce expected results. There are many reasons and factors, however they all boil down to this: Transformation is hard. Really, really hard.