Digital Transformation Strategy: 7 Items to Rethink Now | In the News

Some accepted wisdom about digital transformation looks different in light of the COVID-19 pandemic. We asked experts: What approaches may need rethinking?

“Many firms used assumptions about the channel preferences of their customers – usually assuming only the younger markets prefer digital ­­­– to slow down the breadth of the digital transformation efforts,” says Cecilia Edwards, partner with Everest Group. But it may be time to forget about preferences.

Read more in The Enterprisers Project

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