Recently, an article published by the Harvard Business Review gave holistic advice on how in terms of a technology renaissance, we ought to not forget our humanistic side. A very unconventional beginning to a write-up which will solely speak about the whole nine yards of tech, but since digital transformation services are about bringing change to the existing reality, it’ll cease to exist sans a touch of humanism.
Cecilia Edwards, who is partners the Everest Group, a digital transformation consultancy and research firm, believes that a ‘portfolio view’ instead of a ‘project view’ is the best determiner to understand how well digital transformation investments are performing. A digital marketing company takes a holistic view of digital change efforts in the same vein that a mutual fund manager or venture capital form looks at the overall performance to ascertain how things are going on.
