Google Cloud has brokered another partnership in its exploration of blockchain technologies, with the company joining the enterprise program of blockchain-based video delivery network Theta Labs.
Google Cloud is forging its own path when it comes to exploring blockchain. Unlike the route of Amazon Web Services (AWS) and Microsoft Azure in offering managed blockchain services – a report from Everest Group at the start of this year omitted the Mountain View company completely – partnerships and more bespoke offerings are the order of the day. Google itself, rather than Google Cloud, is a member of the Hedera Governing Council, while the company has a standing partnership with Cypherium, alongside AWS and IBM.