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Viewpoint Sep. 18, 2026
From Black Box to White Box: Helping Health Plans Take Control of Payment Integrity (PI)
Payment Integrity (PI) is a key driver for containing medical costs and payment leakage, and is heavily outsourced. In a traditional black-box model, health plans receive findings, savings, reporting, and invoices while the logic, evidence, exceptions,… -
State of the Market Dec. 10, 2025
Adapting to Agentic Autonomy: Marketing Services State of the Market 2025
Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with… -
State of the Market Oct. 31, 2025
Navigating Uncertainty and Unlocking Innovation: Clinical and Care Management State of the Market 2025
Clinical and Care Management (CCM) is becoming a strategic priority for healthcare enterprises, driven by the need to improve outcomes, contain costs, and comply with intensifying regulatory demands. Once seen primarily as a cost-control function, CCM… -
PEAK Matrix® July 16, 2026
Rewards and Recognition (R&R) Solutions PEAK Matrix® Assessment 2026
Rewards and Recognition (R&R) solutions have become an increasingly strategic component of enterprise talent and employee experience strategies. Organizations are moving beyond transactional recognition programs toward platforms that strengthen culture, reinforce organizational values, improve manager effectiveness,… -
Viewpoint Oct. 22, 2026
The Strategic Shift toward Custom Silicon
Over the past decade, silicon has evolved from a component-level consideration into a strategic enterprise differentiation driver. As AI, edge computing, software-defined architectures, and domain-specific workloads expand, generic off-the-shelf chips are constraining performance, latency, energy efficiency,… -
PEAK Matrix® July 08, 2026
Modern Mainframe Services PEAK Matrix® Assessment 2026
Enterprises continue to retain mainframes for mission-critical workloads that demand resilience, security, performance, and transaction integrity. Rather than replacing these platforms, organizations are increasingly investing in modern mainframe services that enhance and extend retained environments through… -
NEWState of the Market Nov. 03, 2026
Cloud Services for Mid-market Enterprises State of the Market 2026: Balancing Cloud Value Realization with AI-led Innovation
As organizations expand their use of cloud to meet evolving business needs, improve agility, and adopt emerging technologies, demand for cloud services is growing to support their cloud modernization needs. However, rising cost pressures are putting… -
Provider Compendium Sep. 25, 2026
Modern Mainframe Services – Provider Compendium 2026
Mainframes remain central to many enterprises because they support critical workloads requiring high resilience, security, performance, and transaction integrity. As cost pressures, skills constraints, resilience requirements, and hybrid integration needs increase, organizations are reassessing how these… -
Thematic Report Nov. 27, 2025
Lights, Camera, Activate: Media Services Market Outlook and Provider Landscape 2025
The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to… -
Tech Launch Perspective July 17, 2026
Data and Analytics (D&A) – Review of Databricks’ Product Announcements at Databricks Data + AI Summit 2026
The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, strengthen governance, and prepare platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations that… -
Thematic Report July 15, 2026
From Human Ingenuity to Connected Growth: What Cannes Lions 2026 Revealed
Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted… -
The Data and Analytics (D&A) market continues to evolve rapidly as enterprises modernize fragmented data estates, improve governance, and prepare their data foundations for AI and agentic workloads. Organizations are prioritizing unified, interoperable, and real-time data…
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Tech Launch Perspective May 06, 2026
Agentic Customer Experience (CX) Transformation – Review of Adobe’s Product Announcements at Adobe Summit 2026
Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of… -
Lenovo is positioning itself beyond its traditional hardware-centric identity to play a broader role in the enterprise IT ecosystem. This report evaluates Lenovo’s announcements at the Consumer Electronics Show (CES) 2026, with a focus on key…
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Digital twins have emerged as a transformation enabler as the manufacturing industry rapidly adopts digital engineering capabilities to modernize facilities and bridge the gap between products, processes, and environments. Through virtual replicas, digital twins enable real-time…
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Databricks is positioning itself as a comprehensive data intelligence platform that unifies data, AI, and governance to accelerate enterprise innovation. Its latest announcements emphasize deeper generative AI integration, advances in data engineering and governance, and enhancements…
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Tech Provider Spotlight Dec. 19, 2025
Tech Provider Spotlight: Marketing Technology in Banking, Financial Services, and Insurance (BFSI)
Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools… -
PEAK Matrix® Nov. 13, 2025
Data and Analytics (D&A) Services PEAK Matrix® Assessment 2025
Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused… -
State of the Market July 31, 2025
Reloaded for Resilience: Loyalty Platforms State of the Market 2025
As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers… -
Thematic Report July 18, 2025
The Pulse of Cannes Lions 2025: Redefining the Creative Frontier
The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
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