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Our memberships, custom support, and in-depth published research equip you with the reliable information you need to make data-led decisions with measurable success.
Our wealth of resources inspires ideas and new ways of thinking with real-world solutions and the latest trends that drive your business forward.
Discover the latest trends our analysts are covering with live and virtual events packed with practical insights.
We’re committed to helping you get it right. Through trusted expertise, rigorous research, and practical insights, we enable businesses to make confident decisions.
The Data and Analytics (D&A) market continues to evolve rapidly as enterprises modernize fragmented data estates, improve governance, and prepare their data foundations for AI and agentic workloads. Organizations are prioritizing unified, interoperable, and real-time data platforms that can support analytics, AI, compliance, and operational decision-making across distributed and multi-cloud environments.
At Google Cloud Next ’26, Google Cloud emphasized its Agentic Data Cloud vision, positioning the data platform beyond a traditional system of intelligence toward a system of execution. Key announcements focused on shared semantic context through Knowledge Catalog, agentic data and AI experiences, cross-cloud lakehouse capabilities, multimodal data support, and scalable infrastructure designed for continuous, agent-driven workloads. These updates reinforce Google Cloud’s strategy around BigQuery-centered analytics, open lakehouse interoperability, and governed AI-driven data operations.
In this report, we analyze Google Cloud’s latest D&A announcements from Google Cloud Next ’26 against major enterprise demand drivers shaping the D&A market. It evaluates Google Cloud’s current positioning, core offerings, differentiators, and areas where stronger governance alignment, interoperability clarity, cost transparency, and production readiness could improve the enterprise value proposition.
Some reports are complimentary and others require a qualifying membership.
In this report, we examine:
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