Voice of the Customer

Voice of the Customer (VoC): Software Product Engineering Services

Software product engineering remains a major enterprise investment area, but buyers are reassessing provider relationships amid macroeconomic uncertainty, talent constraints, and growing demand for measurable business impact. Enterprises increasingly seek partners that can support AI-native development, modernize platforms, accelerate development velocity, and embed generative AI and agentic AI across products and engineering workflows.

This report captures enterprise perspectives on Software Product Engineering Service (SPES) providers, through buyer interviews conducted during 2024-25. It examines how enterprises evaluate provider capabilities across technical expertise, client and account management, pricing flexibility, domain knowledge, project management, talent management, innovation, and next-generation technology investments.

The report also highlights key drivers shaping enterprise satisfaction, including onboarding delays, attrition, inconsistent knowledge transfer, gaps in AI readiness, and demand for stronger governance and proactive recommendations. These insights help enterprises, procurement teams, and product stakeholders benchmark provider performance and refine partner selection strategies.