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Showing 31 results
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Roundtable
    Sep. 25, 2026

    AI is changing the mandate of Global Business Services (GBS) and Global Capability Centers (GCCs), shifting the focus from automating existing activities to fundamentally redesigning work and operating models. Based on Everest Group’s September 2026 virtual…
  • PEAK Matrix®
    July 08, 2026

    Enterprises continue to retain mainframes for mission-critical workloads that demand resilience, security, performance, and transaction integrity. Rather than replacing these platforms, organizations are increasingly investing in modern mainframe services that enhance and extend retained environments through…
  • PEAK Matrix®
    Nov. 06, 2025

    Enterprises accelerating their adoption of AI and data-driven technologies now face an intensified need for specialized, AI-ready talent to sustain large-scale transformation. Organizations require deep expertise in machine learning, generative AI, Natural Language Processing (NLP), reinforcement…
  • Provider Compendium
    Sep. 25, 2026

    Mainframes remain central to many enterprises because they support critical workloads requiring high resilience, security, performance, and transaction integrity. As cost pressures, skills constraints, resilience requirements, and hybrid integration needs increase, organizations are reassessing how these…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Tech Launch Perspective
    July 17, 2026

    The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, strengthen governance, and prepare platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations that…
  • Tech Launch Perspective
    June 23, 2026

    The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, improve governance, and prepare data platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Tech Launch Perspective
    May 18, 2026

    The Data and Analytics (D&A) market continues to evolve rapidly as enterprises modernize fragmented data estates, improve governance, and prepare their data foundations for AI and agentic workloads. Organizations are prioritizing unified, interoperable, and real-time data…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Provider Compendium
    Feb. 02, 2026

    The public cloud market is expanding as enterprises pursue transformation, innovation, and resilience through data-driven and AI-led modernization initiatives. Google Cloud is strengthening its position by investing in AI-native platforms, advanced data and analytics capabilities, and…
  • Voice of the Partner
    Dec. 15, 2025

    Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive…
  • Provider Compendium
    Nov. 13, 2025

    The public cloud market is expanding as enterprises drive transformation and resilience through digital modernization. AWS continues to strengthen its leadership by investing in generative AI, data analytics, industry cloud platforms, and security, fueling adoption and…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…
  • Provider Compendium
    July 16, 2026

    Marketing and experience services are becoming essential enterprise growth enablers, helping organizations move beyond brand-led campaigns toward integrated, data-driven customer engagement. As enterprises face rising pressure to improve personalization, speed, productivity, and marketing RoI, they are…
  • Innovation Watch
    June 25, 2026

    Revenue orchestration is becoming a critical capability as enterprises move from function-led Go-to-Market (GTM) execution to more integrated revenue operating models. Growth teams are under pressure to improve predictability, reduce revenue leakage, and respond to increasingly…
  • PEAK Matrix®
    July 02, 2026

    Mainframe modernization has become a strategic priority as enterprises seek to reduce run costs, address legacy talent constraints, and unlock digital business models without disrupting core systems. The market is shifting from rehost-led programs toward phased,…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…

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