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  • Blog
    April 15, 2026

    In the first blog in this series, we established that Global Capability Centers (GCCs) are becoming more important in Customer Experience Management (CXM) because the technology stack has shifted from a one-time platform choice to a continuously governed operating capability. In the second, we examined how Artificial Intelligence (AI) is redrawing the in-house-versus-outsourced boundary, making…
  • Blog
    April 15, 2026

    The first blog in this series defined revenue orchestration as a unified operating model that coordinates data, decisions, and execution across the full revenue lifecycle.   The orchestration layer is now emerging as a key source of competitive differentiation, and that shift is not happening…
  • Blog
    April 13, 2026

    A consistent pattern is emerging in Artificial Intelligence (AI)-enabled sales teams. Activity rises quickly. Meeting volumes increase. Early pipeline metrics look stronger. Then, less visibly, conversion rates soften, deal cycles stretch, and pipeline quality becomes less reliable.  The instinct is to…
  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…
  • Blog
    March 30, 2026

    Here's something most Customer Experience (CX) executives haven't processed yet: one of the world's largest voice delivery hubs just declared a national energy emergency, and it was triggered by a war happening 5,000 miles away. President Ferdinand Marcos Jr.'s Executive Order 110, signed March…
  • Thematic Report
    March 30, 2026

    This Customer Experience Management (CXM) key priorities research is based on an annual survey that captures enterprise sentiment and key trends shaping the global sourcing industry. Entering 2026 with improved confidence in business performance, enterprises continue…
  • Blog
    March 27, 2026

    At the NiCE Cognigy Nexus 2026 event in Munich, a simple but provocative statement was presented during a product session: your next customer may not be a human.  At first glance, it feels like a thought experiment. In reality, it points to a structural shift already taking shape,…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    March 19, 2026

    In our first blog, we discussed how Customer Experience (CX) technology is now a continuous operating capability, not a one-time platform decision. As CX stacks grow more layered and Artificial Intelligence (AI) accelerates change, GCCs can provide a durable engineering-and-operations backbone to protect experience and manage…
  • Location Spotlight
    March 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners and location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    March 17, 2026

    Salesforce has acquired Momentum, a conversational intelligence platform that turns customer meetings and calls into structured Customer Relationship Management (CRM) data. On the surface, it reads like a sensible product addition. Look closer and it feels more deliberate than that. This…
  • Video
    March 17, 2026

    Engage – London 2026 brought together GBS and sourcing leaders from around the world for 2 days of bold thinking, pragmatic insight, and meaningful connection. From thought-provoking keynotes and practical breakout sessions to interactive roundtables and…
  • Blog
    March 16, 2026

    The convergence moment revenue leaders can’t ignore   For years, B2B organizations have aimed to align marketing, sales, and customer success. In practice, siloed targets, tools, and data definitions still disrupt the buyer journey. While buyers expect a seamless lifecycle experience…
  • Tech Provider Spotlight
    Feb. 24, 2026

    As enterprises move generative AI from experimentation to scaled deployment, prompt engineering has evolved into a structured, tool-driven discipline essential to operational success. Organizations face mounting challenges such as output reliability, reproducibility, prompt injections, unsafe responses,…
  • Blog
    Feb. 23, 2026

    The Customer Experience Management (CXM) technology ecosystem has shifted from a platform selection exercise to a continuous operating capability. With Artificial Intelligence (AI) accelerating change cycles, the stack is now multi-layered, spanning Contact Center-as-a-Service (CCaaS), Customer Relationship Management (CRM), knowledge management, Workforce Management (WFM), conversational AI, automation, and analytics. Increasingly, value depends on how effectively enterprises compose these layers…
  • Blog
    Feb. 09, 2026

    Impact Sourcing is no longer a side note in corporate responsibility reports. With over 520,000 workers globally and growth of 4-5% year-over-year, the model has become a serious workforce strategy for enterprises facing talent shortages, inclusion gaps, and pressure to show real progress on equitable economic development.   As…
  • Location Spotlight
    Feb. 06, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • In the News
    Jan. 21, 2026

    As enterprises move into 2026, customer experience leaders remain focused on cost, while struggling to make sense of artificial intelligence and what real transformation will require. According to Everest Group Partner David Rickard, cost remains the dominant priority in…
  • Market Insights™
    Jan. 19, 2026

  • Market Insights™
    Jan. 19, 2026

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