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  • Viewpoint
    May 31, 2023

    Driven by a high degree of digital adoption, FinTechs have established themselves as significant participants in the Banking and Financial Services (BFS) industry. In their pursuit to scale their operations while maintaining their agility and innovation,…
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Thematic Report
    June 27, 2025

    Rapid technology advances, regulatory shifts, and economic volatility are reshaping the BFSI industry. Trends such as AI adoption, rising cybersecurity needs, and sustainability focus are transforming workforce demands, creating new roles, phasing out legacy skills, and…
  • PEAK Matrix®
    Nov. 06, 2025

    Enterprises accelerating their adoption of AI and data-driven technologies now face an intensified need for specialized, AI-ready talent to sustain large-scale transformation. Organizations require deep expertise in machine learning, generative AI, Natural Language Processing (NLP), reinforcement…
  • PEAK Matrix®
    July 24, 2025

    European enterprises are advancing their data and AI agendas amid increasing demands for digital transformation, regulatory compliance, and localized innovation. This evolution is due to the General Data Protection Regulation (GDPR), the European Union Artificial Intelligence…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • NEW
    Tech Launch Perspective
    July 17, 2026

    The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, strengthen governance, and prepare platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations that…
  • Tech Launch Perspective
    June 23, 2026

    The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, improve governance, and prepare data platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations…
  • Tech Launch Perspective
    May 18, 2026

    The Data and Analytics (D&A) market continues to evolve rapidly as enterprises modernize fragmented data estates, improve governance, and prepare their data foundations for AI and agentic workloads. Organizations are prioritizing unified, interoperable, and real-time data…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Provider Compendium
    Feb. 02, 2026

    The public cloud market is expanding as enterprises pursue transformation, innovation, and resilience through data-driven and AI-led modernization initiatives. Google Cloud is strengthening its position by investing in AI-native platforms, advanced data and analytics capabilities, and…
  • PEAK Matrix®
    May 14, 2025

    Enterprises across North America are advancing their data and AI strategies while grappling with infrastructure, governance, and talent-related challenges. As generative AI adoption gains momentum, organizations focus on scalable, business-aligned solutions that deliver measurable impact. To…
  • Tech Launch Perspective
    Aug. 20, 2025

    Databricks is positioning itself as a comprehensive data intelligence platform that unifies data, AI, and governance to accelerate enterprise innovation. Its latest announcements emphasize deeper generative AI integration, advances in data engineering and governance, and enhancements…
  • Provider Compendium
    Nov. 13, 2025

    The public cloud market is expanding as enterprises drive transformation and resilience through digital modernization. AWS continues to strengthen its leadership by investing in generative AI, data analytics, industry cloud platforms, and security, fueling adoption and…
  • Tech Launch Perspective
    Aug. 13, 2025

    Snowflake is rapidly evolving into a unified platform that integrates analytics, AI, governance, and performance capabilities. Its latest product enhancements aim to streamline AI adoption, enhance data accessibility, and align with enterprise priorities around productivity, automation,…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…
  • Provider Compendium
    July 29, 2025

    Over the past few years, the public cloud market has experienced significant growth due to the enterprise demand for business transformation, innovation, and resilience. Amazon Web Services (AWS) has accelerated its global adoption by investing in…

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