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  • Innovation Watch
    June 25, 2026

    Revenue orchestration is becoming a critical capability as enterprises move from function-led Go-to-Market (GTM) execution to more integrated revenue operating models. Growth teams are under pressure to improve predictability, reduce revenue leakage, and respond to increasingly…
  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • LinkedIn Live
    May 16, 2024

    The marketing industry is constantly evolving, largely due to emerging technologies and the imperative to keep up with customer demand. As macroeconomic conditions show signs of improvement, CMOs and marketing leaders are preparing to reassess and…
  • State of the Market
    Oct. 19, 2023

    In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving…
  • Webinar Deck
    Feb. 16, 2022

    On February 15, Everest Group hosted a webinar titled, "5 Success-driving Actions: What it Takes to Tackle Procurement Challenges in 2022. Procurement teams are uniquely positioned at the intersection of suppliers and the internal business, giving…
  • Viewpoint
    Dec. 17, 2021

    Risk management is a vital component of supplier management and is in the spotlight today amid the evident failure of certain large corporations to build adequate resilience in their operating models. Organizations realize that they can…