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  • Video
    March 17, 2026

    Engage – London 2026 brought together GBS and sourcing leaders from around the world for 2 days of bold thinking, pragmatic insight, and meaningful connection. From thought-provoking keynotes and practical breakout sessions to interactive roundtables and…
  • Blog
    March 16, 2026

    The convergence moment revenue leaders can’t ignore   For years, B2B organizations have aimed to align marketing, sales, and customer success. In practice, siloed targets, tools, and data definitions still disrupt the buyer journey. While buyers expect a seamless lifecycle experience…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 23, 2025

    Salesforce has signed a definitive agreement to acquire Qualified, positioning the move as an acceleration of agentic capabilities within its Agentforce portfolio. The announcement reinforces Salesforce’s push toward agentic-led go-to-market execution, extending autonomous engagement from service and sales support into early-stage pipeline qualification and acceleration…
  • Provider Compendium
    Dec. 15, 2025

    Enterprises are facing unprecedented pressure to produce accurate, consistent, and audit-ready emissions data as the climate reporting landscape becomes more complex and stakeholder expectations rise. Carbon accounting platforms have quickly become core digital infrastructure, helping organizations…
  • Viewpoint
    Dec. 12, 2025

    Sustainability has shifted from a disclosure exercise to a test of operational credibility, yet most organizations remain stuck in a report and review loop. Data sits in ESG platforms and spreadsheets, while decisions and interventions rely…
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Market Insights™
    Dec. 10, 2025

  • Market Insights™
    Dec. 10, 2025

  • Market Insights™
    Dec. 10, 2025

  • Webinar
    Dec. 09, 2025

    Artificial Intelligence (AI) is set to become the foundation of loyalty programs, powering hyper-personalization, real-time engagement, and predictive insights, creating new opportunities to strengthen brand-consumer relationships. Watch this webinar to hear our experts explore the future…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Tech Launch Perspective
    Nov. 24, 2025

    Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational…
  • Blog
    Nov. 21, 2025

    Adobe’s US$1.9 billion acquisition of Semrush isn’t just another MarTech merger; it’s a structural rewiring of how visibility, experience, and revenue will be created in the generative AI (gen AI) and Generative Engine Optimization (GEO) economy.   With this move, Adobe is positioning itself to dominate the…
  • Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Blog
    Nov. 05, 2025

    In today’s advertising ecosystem, the orchestration of strategy, execution, measurement, and optimization remains both fragmented and resource intensive. The drift across disparate systems, not least planning platforms, ad servers, Digital Signal Processors (DSPs)/Supply Side Platforms (SSPs),…

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