• Viewpoint
    Sep. 11, 2026

    Enterprise AI costs are becoming harder to forecast and govern as spending expands across cloud infrastructure, model-provider APIs, AI SaaS, data platforms, GPUs, RAG pipelines, observability tools, and embedded AI capabilities. Fragmented ownership makes it difficult…
  • Provider Compendium
    Oct. 17, 2025

    Cloud adoption remains a central transformational pillar for mid-market enterprises, which have shown notable resilience amid economic uncertainty. Unlike their larger counterparts, these firms are focused on rapid value realization, agility, scalability, and more personalized engagement…
  • PEAK Matrix®
    Aug. 25, 2025

    Cloud services are enabling mid-market enterprises to accelerate transformation and remain resilient amid macroeconomic challenges. Unlike large enterprises, mid-market organizations prioritize agility, speed, and efficiency, placing a premium on service models that deliver faster time-to-value and…
  • June 12, 2025

    Setting the scene – FinOps moving from cost reports to business value More than a thousand FinOps practitioners converged on San Diego this June, and the vibe was unmistakable: FinOps has broken out of the “cloud cost-tracking”…
  • State of the Market
    Dec. 31, 2024

    Europe has established itself as a stable and resilient market for cloud services with robust growth. This growth is due to strong demand from public services, energy and utilities, and manufacturing sectors, alongside sustained contributions from…
  • Thematic Report
    Sep. 27, 2022

    Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
  • Provider Compendium
    Jan. 28, 2022

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among Europe-based enterprises. Enterprises expect services beyond the cloud, characterized by a customer experience-centric design, business-led transformation, and code-based infrastructure. Cloud sustainability and…
  • Provider Compendium
    Jan. 28, 2022

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among enterprises. Enterprises are no longer looking at the cloud from a cost-savings perspective but considering it as an investment that drives value…
  • PEAK Matrix®
    Dec. 20, 2021

    The COVID-19 pandemic has expedited the pace of digital transformation and increased cloud adoption among European enterprises. Enterprises expect services beyond the cloud, characterized by aspects such as customer experience-centric design, business-led transformation, and code-based infrastructure.…
  • PEAK Matrix®
    Dec. 17, 2021

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among enterprises. Enterprises are no longer looking at the cloud from a cost-savings perspective but are considering it as an area of investment…