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  • Technology Awareness Deep Dive
    June 29, 2026

    This report examines the evolution of data center cooling as it becomes a foundational enabler of AI-scale infrastructure by supporting the rapid growth of graphics processing unit-intensive workloads, High-performance Computing (HPC) workloads, and machine learning workloads. The…
  • Innovation Watch
    June 25, 2026

    Revenue orchestration is becoming a critical capability as enterprises move from function-led Go-to-Market (GTM) execution to more integrated revenue operating models. Growth teams are under pressure to improve predictability, reduce revenue leakage, and respond to increasingly…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Thematic Report
    March 30, 2026

    This Customer Experience Management (CXM) key priorities research is based on an annual survey that captures enterprise sentiment and key trends shaping the global sourcing industry. Entering 2026 with improved confidence in business performance, enterprises continue…
  • Blog
    March 27, 2026

    At the NiCE Cognigy Nexus 2026 event in Munich, a simple but provocative statement was presented during a product session: your next customer may not be a human.  At first glance, it feels like a thought experiment. In reality, it points to a structural shift already taking shape,…
  • Blog
    Dec. 23, 2025

    Salesforce has signed a definitive agreement to acquire Qualified, positioning the move as an acceleration of agentic capabilities within its Agentforce portfolio. The announcement reinforces Salesforce’s push toward agentic-led go-to-market execution, extending autonomous engagement from service and sales support into early-stage pipeline qualification and acceleration…
  • Thematic Report
    Oct. 31, 2025

    Traditionally seen as transactional and compliance-driven, collections are now evolving into a strategic Customer Experience Management (CXM) function that balances debt recovery with Customer Experiences (CXs). As rising delinquency rates, economic uncertainties, and regulatory scrutiny reshape…
  • PEAK Matrix®
    Sep. 16, 2025

    The global CXM services market is advancing significantly across the Americas, APAC, and EMEA, towards AI-native execution, driven by agentic AI and generative AI moving into production. Enterprises are increasingly investing in intelligent systems, particularly those…
  • State of the Market
    Aug. 21, 2025

    As gen AI and agentic AI integrate into enterprise platforms, the Trust and Safety (T&S) function is transforming. Once focused on downstream moderation, T&S now supports AI safety, ethics, and compliance across the full system life…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Viewpoint
    June 09, 2025

    Enterprises today face an urgent challenge in their fraud and abuse prevention strategies. While adversaries innovate with automation, synthetic identities, and cross-platform manipulation, most organizations remain reliant on siloed, reactive fraud systems. Traditional systems of record…
  • Discovery
    March 04, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Jan. 31, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world's leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…