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  • Tech Launch Perspective
    July 17, 2026

    The Data and Analytics (D&A) market continues to evolve as enterprises modernize fragmented data estates, strengthen governance, and prepare platforms for AI and agentic workloads. Organizations are prioritizing governed, interoperable, real-time, and context-rich data foundations that…
  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • LinkedIn Live
    May 28, 2026

    What is the “context layer” for organizational AI, and what did it look like in the race to unlock enterprise value? Although autonomous AI systems were being deployed with greater frequency, organizations continued to face persistent…
  • See Us At
    May 18, 2026

    We're sponsoring Shared Services & Outsourcing Week 2026 The Future of Your GBS is on the Line: Challenge Value from the Outside In GBS leaders are facing one of the most disruptive moments in our industry’s…
  • Blog
    May 12, 2026

    As enterprises race to build their universes of sophisticated generative AI (gen AI) models and agentic solutions, the first instinct was predictable: strengthen the data foundation. The first wave of readiness was all about modernization – platforms, pipelines, vector databases – making sure Artificial Intelligence (AI) systems had enough structured fuel…
  • Blog
    May 05, 2026

    For decades, enterprise software has centered on systems of record, platforms designed to manage critical business data, ensure accuracy, and maintain compliance. These systems have formed the backbone of enterprise operations, enabling reliability and control across…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Innovation Watch
    March 03, 2026

    As enterprises accelerate AI adoption, managing and retrieving high-dimensional data has become an essential capability. Organizations are increasingly complementing and augmenting traditional databases with vector data platforms purpose-built to store and query embeddings generated through AI…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Market Insights™
    Feb. 09, 2026

  • Viewpoint
    Jan. 16, 2026

    Rapid generative AI acceleration has exposed foundational weaknesses in the modern data stack. Architectures that were originally designed for analytics and reporting are now being pushed to support real-time, large-scale AI workloads that demand trusted, governed,…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Blog
    Dec. 12, 2025

    For more than a decade, brands have optimized media strategies around reach, frequency, and channel mix. Traditional media planning approaches, built around linear campaign cycles and long production lead times, are struggling to keep pace with this dynamic…
  • Blog
    Dec. 11, 2025

    IBM’s acquisition of Confluent signals a pivotal move toward a unified end-to-end data stack that can enable AI at scale. Reach out to discuss this topic in depth. IBM’s Next Chapter: Unifying Data, Cloud, and AI On…
  • Blog
    Dec. 01, 2025

    Snowflake’s announcement that it will acquire Select Star, a San Francisco–based metadata platform, is a statement about what matters next in enterprise data. After years of powering data at scale, Snowflake is now moving toward what…
  • LinkedIn Live
    Nov. 19, 2025

    In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals. Everest Group’s Katrina Menzigian, along with industry experts from other…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…
  • PEAK Matrix®
    Nov. 06, 2025

    Enterprises accelerating their adoption of AI and data-driven technologies now face an intensified need for specialized, AI-ready talent to sustain large-scale transformation. Organizations require deep expertise in machine learning, generative AI, Natural Language Processing (NLP), reinforcement…
  • Blog
    Nov. 05, 2025

    dbt and Fivetran have announced their intent to merge. On October 13, 2025, the two companies announced an all-stock merger, positioned to bring data ingestion and transformation closer together.   That’s the headline. This is also giving another signal, that the modern data stack is converging. After years of…
  • Viewpoint
    Oct. 24, 2025

    AI is rapidly redefining the rules of enterprise data management. Traditionally viewed as a manual and resource-intensive function, data management often struggled to keep pace with evolving business demands, the surge of unstructured data, and the…

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