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Our memberships, custom support, and in-depth published research equip you with the reliable information you need to make data-led decisions with measurable success.
Our wealth of resources inspires ideas and new ways of thinking with real-world solutions and the latest trends that drive your business forward.
Discover the latest trends our analysts are covering with live and virtual events packed with practical insights.
We’re committed to helping you get it right. Through trusted expertise, rigorous research, and practical insights, we enable businesses to make confident decisions.
Our memberships, custom support, and in-depth published research equip you with the reliable information you need to make data-led decisions with measurable success.
Our wealth of resources inspires ideas and new ways of thinking with real-world solutions and the latest trends that drive your business forward.
Discover the latest trends our analysts are covering with live and virtual events packed with practical insights.
We’re committed to helping you get it right. Through trusted expertise, rigorous research, and practical insights, we enable businesses to make confident decisions.
The Future of Your GBS is on the Line: Challenge Value from the Outside In
GBS leaders are facing one of the most disruptive moments in our industry’s history. Agentic AI is reshaping how enterprises create value, and long-standing operating models are under pressure to prove their relevance.
That’s why SSOW Europe 2026 is shifting the lens. We’re examining GBS value from the outside-in – through the expectations of the business leaders who depend on your services. This year, the ultimate owners of GBS will take to the Big Ideas Stage to share what they need next, setting the tone for how service models must evolve in an agentic age.
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Sign in NowThe Future of Your GBS is on the Line: Challenge Value from the Outside In
GBS leaders are facing one of the most disruptive moments in our industry’s history. Agentic AI is reshaping how enterprises create value, and long-standing operating models are under pressure to prove their relevance.
That’s why SSOW Europe 2026 is shifting the lens. We’re examining GBS value from the outside-in – through the expectations of the business leaders who depend on your services. This year, the ultimate owners of GBS will take to the Big Ideas Stage to share what they need next, setting the tone for how service models must evolve in an agentic age.
Partner
Chief Marketing Officer