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Showing 132 results
  • Blog
    June 23, 2026

    For decades, Global Capability Centers (GCCs) have delivered consistent value to enterprises through a well-established model built on scale, talent access, and cost efficiency.  That model has worked. It has scaled globally and has become deeply embedded in enterprise operating strategies.  As Artificial…
  • Market Insights™
    June 08, 2026

  • Market Insights™
    June 08, 2026

  • Viewpoint
    April 30, 2026

    Global Capability Centers (GCCs) have long served as reliable engines of cost efficiency, skilled talent, and scaled execution, delivering sustained value in an era defined by labor arbitrage and operational excellence. However, in an AI-first enterprise…
  • Thematic Report
    March 30, 2026

    The Global Capability Center (GCC) model is rapidly evolving, with enterprises expanding GCC mandates beyond operational efficiency toward innovation and enterprise-wide strategic impact. As GCCs mature and move up the value chain, enterprises are increasingly leveraging…
  • Thematic Report
    Dec. 15, 2025

    The Global Capability Center (GCC) landscape is on a sustained growth path, with offshore-nearshore centers expected to rise from around 6,000 in 2024 to nearly 7,000 by 2027. Many enterprises are exploring GCCs to secure talent,…
  • LinkedIn Live
    Nov. 19, 2025

    In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals. Everest Group’s Katrina Menzigian, along with industry experts from other…
  • PEAK Matrix®
    Nov. 05, 2025

    The Global Capability Center (GCC) setup market continues to gain momentum, with India maintaining its position as the leading destination for GCC setups, supported by its deep talent base, cost efficiency, regulatory maturity, and robust digital…
  • PEAK Matrix®
    Sep. 30, 2025

    Global Capability Centers (GCCs) are rapidly evolving from cost-focused delivery hubs into strategic business transformation enablers. They now drive enterprise-wide innovation, enhance customer and employee experiences, and deliver measurable business impact. Key trends shaping this evolution…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • Viewpoint
    Aug. 18, 2025

    B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Thematic Report
    June 30, 2025

    The Global Capability Center (GCC) market continues to grow steadily at ~6% YoY, fueled by access to scalable talent, favorable cost structures, mature ecosystems, and low entry barriers. As GCCs evolve beyond traditional service delivery, they…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • June 24, 2025

    Unprecedented consolidation has occurred in the marketing and advertising industry in recent years. To establish one-stop-shop models that provide fully integrated end-to-end marketing services, major holding companies and consultancies have acquired specialized firms and merged agencies. The…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • June 04, 2025

    Customer Data Platforms (CDPs) are no longer just marketing tools – they’re evolving into critical intelligence hubs for enterprise-wide decision-making. In this short video, Nisha Krishan, Vice President at Everest Group, outlines five major shifts redefining…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…

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