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  • Viewpoint
    July 17, 2026

    AI-enabled delivery is changing the nature of enterprise work. As automation absorbs standardized tasks, human effort is increasingly concentrated in activities requiring judgment, domain expertise, empathy, regulatory interpretation, and accountability. This shift is making traditional workforce…
  • Provider Compendium
    June 26, 2026

    Healthcare payers are operating in an increasingly complex environment shaped by volatile medical costs, constrained premium growth, evolving regulatory requirements, fragmented legacy systems, and continued workforce constraints. These pressures are pushing health plans to move beyond…
  • Innovation Watch
    June 25, 2026

    Revenue orchestration is becoming a critical capability as enterprises move from function-led Go-to-Market (GTM) execution to more integrated revenue operating models. Growth teams are under pressure to improve predictability, reduce revenue leakage, and respond to increasingly…
  • Viewpoint
    June 16, 2026

    Healthcare payer operations are reaching a key inflection point as demographic shifts, chronic disease growth, regulatory requirements, margin pressures, workforce shortages, and rising member expectations expose the limitations of fragmented operating models. Simultaneously, internal constraints such…
  • Blog
    June 15, 2026

    The previous blogs in this series examined two routes into revenue orchestration. Execution-led orchestrators start from frontline activity: seller workflows, coaching, tasks, and next-best actions. System-of-record-led platforms start from the governed commercial core: accounts, opportunities, forecasts, approvals, and…
  • Tech Provider Spotlight
    June 12, 2026

    Healthcare payer risk and quality management is shifting from fragmented, retrospective, and manual workflows to integrated, evidence-led operating models. Payers are under pressure to improve risk capture, strengthen Healthcare Effectiveness Data and Information Set (HEDIS) and…
  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Viewpoint
    June 02, 2026

    Healthcare payers are under pressure to modernize operations as margin compression, high medical loss ratios, regulatory mandates, cybersecurity exposure, and rising member expectations expose the limits of legacy operating models. Traditional Business-Process-as-a-Service (BPaaS) models have helped…
  • Tech Provider Spotlight
    May 08, 2026

    Enterprises are under increasing pressure to detect and respond to manipulated audio, video, and image content as synthetic media becomes more realistic, scalable, and accessible. Deepfakes are creating new risks across fraud prevention, authentication, content moderation,…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Blog
    May 05, 2026

    “The medium is the message.”  Marshall McLuhan’s observation feels particularly relevant as television undergoes one of its most significant transformations in decades. The question is no longer about what viewers are watching, but how, where, and with what…
  • Blog
    May 05, 2026

    The previous blog in this series focused on execution-led orchestrators, providers making revenue orchestration their clearest strategic bet. This blog looks at the same layer from the opposite direction. Enterprise platforms are not trying to build around the commercial stack; they are…
  • Blog
    April 28, 2026

    The marketplace is changing. Two marquee moves in July reset expectations for how large service providers will deliver operations at scale: Capgemini agreed to acquire WNS to build an agentic‑Artificial Intelligence (AI) powered intelligent operations leader,…
  • State of the Market
    April 27, 2026

    This report analyzes the transformation in outsourced sales from fragmented, activity-led execution to integrated, outcome-driven revenue systems. It highlights how enterprises are shifting toward pipeline-backed growth, AI-enabled decisioning, and tighter alignment across sales, marketing, and operations.…
  • Roundtable
    April 16, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Thursday, May 07, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …
  • Blog
    April 15, 2026

    In the first blog in this series, we established that Global Capability Centers (GCCs) are becoming more important in Customer Experience Management (CXM) because the technology stack has shifted from a one-time platform choice to a continuously governed operating capability. In the second, we examined how Artificial Intelligence (AI) is redrawing the in-house-versus-outsourced boundary, making…
  • Blog
    April 15, 2026

    The first blog in this series defined revenue orchestration as a unified operating model that coordinates data, decisions, and execution across the full revenue lifecycle.   The orchestration layer is now emerging as a key source of competitive differentiation, and that shift is not happening…
  • Blog
    April 13, 2026

    A consistent pattern is emerging in Artificial Intelligence (AI)-enabled sales teams. Activity rises quickly. Meeting volumes increase. Early pipeline metrics look stronger. Then, less visibly, conversion rates soften, deal cycles stretch, and pipeline quality becomes less reliable.  The instinct is to…
  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…
  • Roundtable
    March 31, 2026

    Following our GBS Operating Model FutureCast workshop, Everest Group is convening a select group of GBS leaders for an interactive working session on Tuesday, April 14, to pressure test emerging perspectives on reimagining the operating model in the age of agentic AI.  …

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