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Showing 121 results
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • PEAK Matrix®
    July 08, 2026

    Enterprises continue to retain mainframes for mission-critical workloads that demand resilience, security, performance, and transaction integrity. Rather than replacing these platforms, organizations are increasingly investing in modern mainframe services that enhance and extend retained environments through…
  • PEAK Matrix®
    Aug. 25, 2025

    Enterprises accelerating their transition from legacy systems to cloud-native operating environments now face an intensified need for specialized, cloud-ready talent to sustain large-scale modernization. Organizations now require deep expertise in cloud-native development, multi-cloud and hybrid cloud…
  • Provider Compendium
    Sep. 25, 2026

    Mainframes remain central to many enterprises because they support critical workloads requiring high resilience, security, performance, and transaction integrity. As cost pressures, skills constraints, resilience requirements, and hybrid integration needs increase, organizations are reassessing how these…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Voice of the Partner
    Dec. 15, 2025

    Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive…
  • PriceBook
    Sep. 20, 2024

    The PriceBook is an off-the-shelf reference that can be used by Strategic Outsourcing and Vendor Management professionals to support a range of ongoing pricing and commercial discussions with service providers, plus internal planning and back-of-the-envelope business…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • State of the Market
    Dec. 02, 2024

    The mainframe services market is growing steadily due to enterprises’ evolving demands. As businesses undergo digital transformations, enterprises are reassessing their mainframe strategies, prioritizing integration with cloud platforms, and modernizing legacy applications. The shortage of skilled…
  • Tech Launch Perspective
    July 22, 2025

    Google Cloud’s announcements at the RSA Conference (RSAC) 2025 advance its unified, intelligence‑centric cyber defense vision. Key updates fall into four strategic pillars: AI‑powered security operations – Gemini AI agents are embedded in the Security Operations…
  • Tech Launch Perspective
    July 22, 2025

    CrowdStrike used the RSA Conference (RSAC) 2025 to reinforce its unified, intelligence‑led cyber defense vision. The provider’s portfolio enhancements spanned four strategic pillars: Agentic AI for the Security Operations Centre (SOC) – Charlotte AI autonomously triages…
  • Tech Launch Perspective
    June 30, 2025

    In May 2025, Google Cloud expanded its sovereign cloud offerings to address increasing demands for data sovereignty and operational autonomy. It launched Google Cloud Air-Gapped, a fully isolated environment designed for sectors with stringent data security…
  • Tech Launch Perspective
    June 30, 2025

    In this report, we assess SentinelOne’s evolving cybersecurity portfolio, emphasizing the strategic innovations showcased at the RSA Conference (RSAC) 2025. SentinelOne introduced Purple AI Athena, an agentic AI that autonomously triages, investigates, and remediates security incidents. It…
  • Tech Launch Perspective
    June 30, 2025

    In April 2025, IBM unveiled the latest evolution of its mainframe portfolio with the introduction of IBM Z17, advancing its long-standing leadership in mainframes. IBM has long been a cornerstone in the evolution of enterprise computing,…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…
  • Tech Launch Perspective
    June 26, 2025

    As enterprise AI adoption scales, organizations are actively investing in infrastructure that supports diverse AI workloads, from training to inference, across data center and edge environments. AI is driving demand for specialized chips, private cloud flexibility,…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Thematic Report
    Sep. 09, 2024

    Mainframe systems remain the cornerstone of enterprises' IT strategies, especially for those requiring substantial processing power for high-volume transactions. Despite the evolving technology and business landscapes, enterprises maintain a positive outlook on mainframe services’ future, focusing…

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