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Aakash Verma
Practice Director
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Paras Chugh
Analyst
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Thematic Report Feb. 04, 2026
The Hunger Games of Influence: Scaling Trust, Performance, and Governance
Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano… -
Thematic Report Jan. 28, 2025
Retail Media: A New Frontier in the Advertising Landscape
Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value… -
Thematic Report Sep. 19, 2024
The AdTech Revolution: Decoding the AI-driven Advertising Landscape
In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers… -
Thematic Report July 10, 2024
Cannes Lions 2024: How Technology is Driving Creativity to New Heights
The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and… -
Viewpoint July 16, 2021
The Future of Healthcare: Accelerating Your Cloud Journey
This viewpoint examines the cloud transformation journey for healthcare enterprises to operate more efficiently and resiliently. With increasing interest in a connected healthcare ecosystem and enterprise digitalization following the pandemic, cloud transformation has gained substantial traction…
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