All Reports Events Blogs Videos
Showing 138 results
  • Thematic Report
    March 09, 2022

    The Metaverse is an emerging concept that uses next-generation advanced technologies such as Augmented Reality (AR) / Virtual Reality (VR), digital assets, spatial computing, and commerce to build an immersive seamless experience. This experience spans virtual…
  • PEAK Matrix®
    March 08, 2022

    Artificial Intelligence (AI) has become a crucial component in enterprises’ digital transformation journeys as they recover from the pandemic. In the past few years, enterprises have started adopting AI at a faster pace for better resilience,…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • PEAK Matrix®
    Feb. 28, 2022

    The experience design ecosystem is at the cusp of change, with increased customer awareness, data privacy regulations, touchless experiences, data-powered experiences, emerging technologies (such as AI, AR/VR) and a focus on sustainability compelling enterprises to rethink…
  • Viewpoint
    Oct. 08, 2021

    The digital advertising market is on the precipice of change. Governments and consumers alike have questioned business norms in digital advertising over the last few decades, resulting in stringent regulations and erosion of customer trust. While…
  • Provider Compendium
    Sep. 15, 2021

    With the move toward a digitally dominant society and the emergence of digital-native consumers, Digital Experience (DX) has become paramount. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience as a hygiene factor and not a…
  • PEAK Matrix®
    Aug. 04, 2021

    Digital Experience (DX) has become paramount as we move toward a digitally dominant society and the emergence of a digital-native generation, which puts immense importance on experience. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience…
  • Viewpoint
    May 18, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling layer in their digital transformations. As AI adoption increases, so does the concern for user data privacy, coupled with the need for an agency to safeguard…
  • Blog
    May 11, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling technology in the success of digital transformation initiatives to further increase operational efficiency, improve employee productivity, and deliver enhanced stakeholder experience. According to our recent research,…
  • Viewpoint
    April 27, 2021

    Recently, AI has become the bedrock of business transformation for enterprises. The technology is increasingly being seen as a business enabler and pertinent investment in helping firms maneuver and reverse the COVID-19 pandemic’s impact. However, challenges…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…
  • Blog
    March 11, 2021

    AI adoption is on the rise among enterprises. In fact, the research we conducted for our AI Services State of the Market Report 2021 found that as of 2019, 72% of enterprises had embarked on their…
  • State of the Market
    Feb. 15, 2021

    Enterprises are increasingly focusing on delivering enhanced experience to all their stakeholders (customers, employees, partners, and society). While the center of focus remains customer experience, the pandemic put a spotlight on Employee Experience (EX), resulting in…
  • Blog
    Feb. 01, 2021

    In our first blog on data literacy, we highlighted the importance of moving from intuition-based to data-driven decision making and the benefits enterprises can accrue over time by establishing a data-first culture.However, operationalizing data literacy within…
  • State of the Market
    Jan. 14, 2021

    Artificial Intelligence (AI) adoption has been on the rise, with the technology increasingly becoming synonymous with digital transformation. While the transition from Proof of Concepts (POCs) to production was already under way, the pandemic further accelerated…
  • Blog
    Jan. 05, 2021

    The COVID-19 pandemic has accelerated organizations’ move from intuition-based to data-powered decision making. Why? Primarily because the sudden impact of the pandemic exposed black spots in global supply chains, shuffled demand patterns, and significantly impacted the…
  • Provider Compendium
    Dec. 04, 2020

    As AI’s business impact becomes clear, enterprises are accelerating AI adoption to improve efficiencies and customer experience. To assist enterprises in their journeys and ensure faster time-to-market, service providers are taking a platform-led approach, developing vertical-specific…
  • PEAK Matrix®
    Nov. 13, 2020

    As the business impact of AI becomes clearer, enterprises are accelerating their AI adoption to improve efficiencies and ensure a better customer experience. To assist enterprises in this journey and ensure faster time-to-market, service providers are…
  • Provider Compendium
    Oct. 23, 2020

    Enterprises are increasingly offering differentiated experiences to achieve sustained competitive advantage. The narrative around experience has also shifted from customer to stakeholder experience, involving customers, employees, partners, and the larger ecosystem. COVID-19 has also put the…
  • PEAK Matrix®
    Sep. 30, 2020

    Enterprises are increasingly focusing on offering differentiated experiences to achieve sustained competitive advantage. The narrative around experience has also shifted from customer to stakeholder experience, involving customers, employees, partners, and the larger ecosystem. COVID-19 has also…

Items per page