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  • PEAK Matrix®
    Sep. 20, 2022

    Enterprises today are rapidly adopting an experience-first mindset to power personalized, scalable, and sustainable growth. However, to gain a competitive advantage, they need to ensure that their efforts are not directed to customers alone. In fact,…
  • July 20, 2022

    From monolithic to MACH architecture, the next evolution in digital experience is here – composable commerce. Similar to building with Lego Blocks, this modular approach allows enterprises to create unique models by selecting “best-of-breed” digital commerce…
  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • Viewpoint
    May 20, 2022

    Digital transformation is a key differentiator for enterprises and has, in fact, become essential for a sustainable and profitable business. However, even as enterprises rush to embrace digital transformation, they should be aware of the many…
  • Viewpoint
    May 12, 2022

    Though enterprises across industries understand AI’s possibilities and potential in driving business transformation, they struggle to efficiently implement and scale AI adoption. Often, this gap results from their traditional mindset of considering AI implementation as a…
  • Provider Compendium
    March 30, 2022

    The experience design ecosystem is at the cusp of change, with increased customer awareness, data privacy regulations, touchless experiences, data-powered experiences, emerging technologies (such as AI, AR/VR) and a focus on sustainability compelling enterprises to rethink…
  • Provider Compendium
    March 28, 2022

    Artificial Intelligence (AI) has become an integral component of enterprises’ digital transformation agendas as they recover from the pandemic. In the past few years, enterprises have started adopting AI at a faster pace to improve resilience,…
  • Thematic Report
    March 09, 2022

    The Metaverse is an emerging concept that uses next-generation advanced technologies such as Augmented Reality (AR) / Virtual Reality (VR), digital assets, spatial computing, and commerce to build an immersive seamless experience. This experience spans virtual…
  • PEAK Matrix®
    March 08, 2022

    Artificial Intelligence (AI) has become a crucial component in enterprises’ digital transformation journeys as they recover from the pandemic. In the past few years, enterprises have started adopting AI at a faster pace for better resilience,…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • PEAK Matrix®
    Feb. 28, 2022

    The experience design ecosystem is at the cusp of change, with increased customer awareness, data privacy regulations, touchless experiences, data-powered experiences, emerging technologies (such as AI, AR/VR) and a focus on sustainability compelling enterprises to rethink…
  • Viewpoint
    Oct. 08, 2021

    The digital advertising market is on the precipice of change. Governments and consumers alike have questioned business norms in digital advertising over the last few decades, resulting in stringent regulations and erosion of customer trust. While…
  • Provider Compendium
    Sep. 15, 2021

    With the move toward a digitally dominant society and the emergence of digital-native consumers, Digital Experience (DX) has become paramount. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience as a hygiene factor and not a…
  • PEAK Matrix®
    Aug. 04, 2021

    Digital Experience (DX) has become paramount as we move toward a digitally dominant society and the emergence of a digital-native generation, which puts immense importance on experience. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience…
  • Viewpoint
    May 18, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling layer in their digital transformations. As AI adoption increases, so does the concern for user data privacy, coupled with the need for an agency to safeguard…
  • Blog
    May 11, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling technology in the success of digital transformation initiatives to further increase operational efficiency, improve employee productivity, and deliver enhanced stakeholder experience. According to our recent research,…
  • Viewpoint
    April 27, 2021

    Recently, AI has become the bedrock of business transformation for enterprises. The technology is increasingly being seen as a business enabler and pertinent investment in helping firms maneuver and reverse the COVID-19 pandemic’s impact. However, challenges…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…
  • Blog
    March 11, 2021

    AI adoption is on the rise among enterprises. In fact, the research we conducted for our AI Services State of the Market Report 2021 found that as of 2019, 72% of enterprises had embarked on their…
  • State of the Market
    Feb. 15, 2021

    Enterprises are increasingly focusing on delivering enhanced experience to all their stakeholders (customers, employees, partners, and society). While the center of focus remains customer experience, the pandemic put a spotlight on Employee Experience (EX), resulting in…

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