All Reports Events Blogs Videos
Showing 136 results
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • Briefings
    May 14, 2025

    Everest Group hosted its exclusive launch event for its new Advanced SciTech Service. This program is designed to help you navigate the complex landscape of emerging science and technology, enabling you to integrate cutting-edge innovations effectively…
  • May 12, 2025

    Introduction: The evolving landscapeArtificial Intelligence (AI) is revolutionizing industries, and Private Equity (PE) firms are rapidly adapting to harness its benefits. With record-breaking fundraising and considerable dry powder providing a strong capital base, PE firms are…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Webinar Deck
    Feb. 18, 2025

    Technological advancements, evolving consumer behaviors, and regulatory changes are set to significantly influence the next phase of marketing. Watch our in-depth webinar on the evolving marketing landscape with Everest Group experts Nisha Krishan, Vice President, Ravi…
  • Provider Compendium
    Dec. 30, 2024

    In today’s competitive landscape, enterprises must foster customer loyalty for sustainable growth and long-lasting relationships. Personalized experiences and innovative loyalty programs emerge as a novel strategy to enhance customer satisfaction and drive engagement. Enterprises increasingly seek…
  • Conference
    Dec. 03, 2024

    Everest Group hosted its exclusive launch event for its new Advanced SciTech Service. This program is designed to help you navigate the complex landscape of emerging science and technology, enabling you to integrate cutting-edge innovations effectively…
  • Viewpoint
    Nov. 11, 2024

    With rising threats in the digital landscape and heightened user awareness, leading digital platforms have started publishing transparency reports to provide insights into the enforcement of their platform policies and actions taken to ensure user safety.…
  • PEAK Matrix®
    Sep. 30, 2024

    Loyalty programs have transitioned from basic punch cards to complex, data-driven digital platforms that provide personalized rewards tailored to individual consumer behavior. Today’s loyalty platforms leverage sophisticated loyalty clouds and comprehensive loyalty management solutions, offering a…
  • PEAK Matrix®
    Sep. 30, 2024

    Building customer retention and loyalty is essential for businesses seeking to cultivate long-term customer relationships and stay relevant in a competitive market. With abundant consumer choices and minimal switching costs, nurturing customer loyalty is vital for…
  • Market Insights™
    July 23, 2024

  • Market Insights™
    July 12, 2024

  • Market Insights™
    July 12, 2024

  • Thematic Report
    May 31, 2024

    Gen AI has revolutionized the marketing landscape, reshaping content creation and customer interactions. It holds immense potential to improve content generation, enhance customer engagement, increase conversion rates, and optimize marketing budget allocation. Enterprises can stay competitive…
  • Conference
    May 30, 2024

    Everest Group attended nasscom GCC Conclave 2024 and returned as a Strategic Partner for the event. During the event, Everest Group hosted the roundtable: Borderless Aspirations and Beyond: GCC Leadership and Organizational Evolution Dynamics. In this…
  • Viewpoint
    May 17, 2024

    In today’s ever-evolving marketplace, attaining consumer loyalty has become vital for marketers. Loyalty programs have evolved into sophisticated platforms, offering personalized rewards, but their effectiveness varies with industry dynamics and consumer preferences, necessitating tailored strategies. To…
  • Provider Compendium
    May 02, 2024

    The global spend on AI is growing as enterprises across various sectors increasingly leverage its transformative potential. With the emergence of generative AI / large language models, enterprises worldwide are adopting AI at an accelerating pace…
  • Conference
    April 18, 2024

    Everest Group hosted an invitation-only happy hour event in DFW. The evening was an opportunity to network with industry peers in the DFW area. Clients caught up, exchanged ideas, and made new acquaintances, right here in…
  • PEAK Matrix®
    Feb. 28, 2024

    The global spend on AI is soaring as enterprises across diverse sectors increasingly tap into its transformative potential. With the emergence of generative AI / Large Language Models (LLMs), enterprises worldwide are swiftly adopting AI to…
  • Blog
    Jan. 22, 2024

    By leveraging generative Artificial Intelligence (gen AI), brands can elevate influencer marketing to the next level by creating compelling content that connects more deeply with consumers. In this blog, discover how AI influencers are changing the…

Items per page