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Showing 38 results
  • Viewpoint
    Feb. 28, 2025

    Sustainability is no longer a corporate compliance mandate; it is a competitive advantage that improves operational performance. Several enterprises on their sustainability journey struggle to make their IT infrastructure, particularly data centers, more sustainable. Data centers…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • LinkedIn Live
    Aug. 28, 2024

    The role of the Chief Marketing Officer (CMO) has expanded as MarTech has risen to greater importance for marketing functions . This paradigm shift has seen CMOs taking the reins on decision-making for the acquisition of…
  • Viewpoint
    Aug. 16, 2024

    The Chief Marketing Officer (CMO) role has evolved significantly over the past few decades. Previously perceived as the brand custodian, managing marketing campaigns and public relations, today’s CMO is a vital catalyst for business growth. The…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…
  • State of the Market
    Feb. 14, 2024

    The Customer Data Platform (CDP) landscape is swiftly evolving due to the growing demand for data-driven real-time personalization, loyalty, and engagement. This evolution has heightened the significance of CDP providers adapting their offerings to meet changing…
  • Provider Compendium
    July 14, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • PEAK Matrix®
    May 23, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • Thematic Report
    Sep. 27, 2022

    Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • Viewpoint
    June 15, 2021

    In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their…
  • Blog
    April 14, 2021

    Yesterday’s announcement of Microsoft’s acquisition of Nuance Communications signifies the big tech company’s serious intentions in the US healthcare market.We’ve been writing about industry cloud and verticalization plays of big technology companies (nicknamed BigTech) for a…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…
  • Blog
    Oct. 21, 2020

    The enterprise data market is going through a pretty significant category revision, with native technology vendors – like Cloudera, Databricks, and Snowflake – evolving, cloud hyperscalers increasingly driving enterprises’ digital transformation mandates, and incumbent vendors trying…
  • PEAK Matrix®
    July 22, 2016

    The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with…
  • State of the Market
    Jan. 14, 2016

    Introduction The healthcare landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with mobile computing, social…
  • PEAK Matrix®
    Dec. 04, 2015

    Introduction The healthcare industry is witnessing unprecedented churn and transformation, leading to a surge in adoption of IT and business process outsourcing. Driven by regulatory reforms, tenets of consumerization, market consolidation, and emergence of next-generation digital…

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