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Showing 41 results
  • Market Insights™
    Feb. 24, 2023

  • Market Insights™
    Feb. 24, 2023

  • Viewpoint
    Dec. 22, 2022

    In recent years, content moderation has scaled tremendously due to rising content volumes and technical limitations in filtering objectionable content. Regular exposure to disturbing content is causing psychological and emotional distress in content moderators, necessitating the…
  • Viewpoint
    Dec. 14, 2022

    The marketing industry is experiencing strong headwinds from the demise of third-party cookies to rapidly evolving customer preferences. To remain relevant, enterprises need to embrace first-party data, orchestrate customer-centric marketing strategies, and improve operational efficiencies. This…
  • Provider Snapshot
    Dec. 13, 2022

    The global services market is highly dynamic and evolving rapidly, as reflected in the shift in priorities from cost arbitrage to automation. Third-party providers are continually assessing their market positions and refining their growth strategies. As…
  • Viewpoint
    Dec. 09, 2022

    Social platforms are dealing with an explosion of digital content, which is generated in multiple formats and languages and over several channels. This content needs to be moderated to ensure the safety of users, establish the…
  • State of the Market
    Aug. 30, 2022

    Enterprises are increasingly facing Trust & Safety (T&S) challenges driven by the rising volume and variety of content on digital platforms as well as the dynamic regulatory environment. Efforts from various stakeholders to address these issues…
  • Viewpoint
    July 08, 2022

    While the metaverse is still at a nascent stage, it is expected to grow exponentially in the coming years, opening new possibilities for enterprises in terms of trade in digital assets, customer experience, and employee skilling.…
  • Thematic Report
    May 10, 2022

    The advertising industry had been growing for over a decade after the global economic crisis of 2009, but the pandemic and the subsequent decline of global GDP dealt a severe blow to it. Companies slashed advertising…
  • Provider Compendium
    March 17, 2022

    Everest Group’s Marketing Service Provider Compendium 2022 provides accurate, comprehensive, and fact-based snapshots of 19 marketing service providers. It offers a detailed profile of each service provider, with a comprehensive picture of its scale of operations,…
  • PEAK Matrix®
    Dec. 22, 2021

    The COVID-19 pandemic has transformed marketing in more ways than one. Traditional ways of marketing are now being fast replaced by digital, data-driven models. CMOs continue to explore low-cost service delivery models and potential process efficiencies…
  • Blog
    Nov. 03, 2021

    With more consumers viewing television on connected devices at home during the pandemic combined with the growing cable cord-cutting trend, Connected Television (CTV) is now at the heart of television advertising. Read on to learn more…
  • Provider Compendium
    June 25, 2021

    RELATED RESEARCH: Content Moderators: Guardians of the Online Galaxy Trust and Safety – Content Moderation Services PEAK Matrix® Assessment 2021 Everest Group’s Trust and Safety – Content Moderation Service Provider Compendium 2021 provides accurate, comprehensive, and…
  • PEAK Matrix®
    March 26, 2021

    The proliferation of user generated content in digital platforms has raised new concerns regarding safety. There has been a spike in misinformation, hate speech, and violent content in the cyberspace, leading to an increase in government…
  • State of the Market
    Dec. 24, 2020

    Organizations are shifting focus from traditional marketing models to digital and data-driven marketing. This shift, caused by the global digital disruption, has created a new market with multiple service providers emerging and attempting to capture market…
  • Provider Compendium
    Nov. 27, 2020

    Everest Group’s Marketing BPS Service Provider Compendium 2021 provides accurate, comprehensive, and fact-based snapshots of 14 marketing BPS providers. It offers a detailed profile of each service provider – with a comprehensive picture of its scale…
  • PEAK Matrix®
    Aug. 28, 2020

    Everest Group defines marketing Business Process Services (BPS) as the implementation of marketing activities – including content management (content production and customization, content marketing through emails, and social media), campaign management (campaign design, campaign support, and…

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