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  • NEW
    Viewpoint
    Aug. 04, 2026

    In this Viewpoint, we provide a comparative, decision-oriented view of Africa as a global services destination and benchmark seven key markets: Egypt, Morocco, South Africa, Tunisia, Senegal, Ghana, and Kenya. The report is designed to help…
  • Blog
    July 27, 2026

    As India becomes more deeply embedded in global delivery portfolios, the boardroom discussions are shifting beyond its attractiveness as a scaled delivery location to the governance implications of relying heavily on a single market. Critical technology programs, business process services, cybersecurity operations, analytics, product…
  • Thematic Report
    July 15, 2026

    Cannes Lions 2026 underscored a defining shift in enterprise marketing: while AI is transforming how content is created and campaigns are executed, human creativity and ingenuity remain essential to unlocking its full potential. The festival highlighted…
  • Blog
    July 08, 2026

    Artificial Intelligence (AI) is having its moment. After years of cautious skepticism, pilot-stage overhang, and boardroom debates, the conversation has moved beyond experimentation. Enterprises are no longer asking whether to deploy agents, they are now asking how fast they can scale them across their entire workflow estate. However, speed comes at a price and almost nobody is doing the math.   The warning signs…
  • Thematic Report
    June 19, 2026

    The Middle East and North Africa (MENA) region is steadily emerging as an important node in the global services delivery landscape, supported by untapped talent potential, strong regional demand, and lower competitive intensity than established delivery…
  • Viewpoint
    June 18, 2026

    Regulatory scrutiny surrounding offshore call-center operations serving US consumers is moving beyond periodic legislative debate to a more immediate policy issue. While the Keep Call Centers in America Act of 2025 has seen limited legislative progress,…
  • Market Insights™
    June 16, 2026

  • Blog
    June 16, 2026

    Every year, Cannes Lions offers a glimpse into where marketing, media, and advertising are headed. Last year, the dominant theme was clear: AI had arrived, driving conversations around generative tools, automation, personalization, and disruption to creative…
  • State of the Market
    June 15, 2026

    This report, titled Risk Watch 2026: Navigating a World of Wars, Walls, and Watch-items, is the latest edition of Everest Group’s flagship Locations State of the Market report for global services leaders. The report examines how…
  • Viewpoint
    June 12, 2026

    Utilities are entering a new digital transformation phase as growing operational pressures, aging infrastructure, workforce constraints, and increasing regulatory expectations challenge traditional operating models. While AI adoption is accelerating across the sector, many enterprises continue to…
  • Location Spotlight
    June 10, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    June 09, 2026

    Publicis acquired LiveRamp for US$2.2 billion in a move that is more than just another consolidation in advertising. It reflects a broader industry shift in which competitive differentiation is increasingly tied to data infrastructure ownership, identity capabilities, and enterprise Artificial Intelligence (AI) enablement.  For years, the industry has discussed converging data,…
  • Market Insights™
    June 08, 2026

  • Tech Provider Spotlight
    June 02, 2026

    The digital advertising ecosystem is significantly transforming as traditional demand-side platforms evolve into omnichannel advertising platforms. What began as automated tools to buy display advertising has expanded into sophisticated platforms that support audience engagement across connected…
  • Market Insights™
    May 19, 2026

  • Location Spotlight
    May 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    May 05, 2026

    “The medium is the message.”  Marshall McLuhan’s observation feels particularly relevant as television undergoes one of its most significant transformations in decades. The question is no longer about what viewers are watching, but how, where, and with what…
  • Location Spotlight
    April 30, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Market Insights™
    April 20, 2026

  • Blog
    April 02, 2026

      Advertising has automated transactions, but not workflows. Bidding, targeting, and optimization are already machine-led across much of the stack, yet campaigns still move through disconnected tools, platforms, and approval chains. The result is an industry…

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