A Comparative Analysis of Leading African Countries for Global Services Delivery

In this Viewpoint, we provide a comparative, decision-oriented view of Africa as a global services destination and benchmark seven key markets: Egypt, Morocco, South Africa, Tunisia, Senegal, Ghana, and Kenya. The report is designed to help enterprises and service providers make practical location decisions by covering:

• Talent and scalability: depth of entry-level and employed talent, language availability, and the ability to scale delivery operations
• Cost competitiveness: relative cost position and overall affordability for global services delivery
• Operating environment: infrastructure and broader enabling conditions that affect delivery feasibility and resilience
• Risk-reward trade-offs: key considerations that shape the overall attractiveness of each market for global services delivery

The report also discusses how these countries can fit into broader delivery portfolios, especially for diversification, targeted language coverage, and cost-effective capacity expansion.