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Nisha Krishan
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Parul Trivedi
Practice Director
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Viewpoint Sep. 16, 2025
The Rise of ConsultTech: How AI-native Firms and Platform Providers are Reshaping Consulting
Technology providers are redefining the consulting landscape as they move from supplying platforms to shaping enterprise transformation agendas. Foundation model companies, hyperscalers, and enterprise software providers are embedding consulting into their go-to-market strategies – using advisory… -
Thematic Report Jan. 28, 2025
Retail Media: A New Frontier in the Advertising Landscape
Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value… -
Thematic Report Oct. 10, 2024
Quantum Leap: Navigating the Future of Quantum Computing Services
The rapid advances in quantum computing are reshaping the technology landscape, highlighting the need for specialized infrastructure to support its complex workloads. Quantum computing requires substantial computational resources for tasks such as optimization, simulation, and encryption,… -
Thematic Report Sep. 19, 2024
The AdTech Revolution: Decoding the AI-driven Advertising Landscape
In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers… -
Thematic Report July 10, 2024
Cannes Lions 2024: How Technology is Driving Creativity to New Heights
The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and… -
Provider Compendium July 11, 2022
Emergence of CDPs: Charting the Path to Data-driven Personalization
The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
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